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Cisco Suing Apple Over iPhone Trademark

by Paul Strauss

Cisco and Apple LogosA few weeks back I told you about Cisco/Linksys’ new line of voice over IP products being marketed under the “iPhone” brand name. Well now that Apple has announced their hot new iPhone, it looks like they never completed the process of working out a deal with Cisco to use the name. Cisco has owned the trademark on “iPhone” since 2000.

According to this report over at CrunchGear, Apple had been in negotiations with Cisco to seek permission to use the iPhone brand name, but never finalized the agreement prior to yesterday’s public announcement at Macworld. Now, since the agreement was never executed, Cisco has filed a lawsuit against Apple, Inc. to prevent their use of the iPhone moniker.

Cisco claims they entered into good faith negotiations with Apple and is now seeking injunctive relief to prevent apple from using the Cisco’s trademark. I suppose they could always just rename it “Apple Phone” – that seemed to do the trick for their set top box. I’d assume the two companies will eventually make nice, but not without some big bucks exchanging hands (especially for the lawyers!)

[via Yahoo! Finance]

Comments (3):

  1. CISCO’S iPHONE TRADEMARK – Intellectual property is the lifeblood of Silicon Valley and we all have to protect our property. The iPhone trademark is owned by Cisco, as noted in your story. We (Cisco) had hoped to reach an agreement to share our trademark with Apple, yet they decided to use the name without our agreement, so we, unfortunately, are having to go to court to stop them from using the name. This issue is not about money. We still hope we can reach an agreement, but when your neighbor steals your property, you have no recourse other than to call the cops and file a complaint. Full Cisco statement at:

  2. […] Read more at gadgets, games, gizmos and weird science Ã?» [technabob] « 5 Reasons I will NOT buy an iPhone my next phone candidate » […]

  3. ManChicken says:

    Nonsense. Cisco should only enforce their trademark to avoid confusion in the marketplace. The “right” to protect intellectual property is based more on flawwed business models and corporate fascism that seeks to restrict the rights of people for the sake of their own profit. Nothing more, nothing less.

    Nobody has the right to control another human being for the sake of monetary gain. Ever. Cisco should enforce trademark to avoid confusion only.

    If Cisco really posted that here (not sure), then shame on them for attempting to subversively control the public.

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