Springboard: Interactive Shopping Carts
January 23rd, 2007
As our society gets more and more used to advertising at every turn, it’s no surprise that interactive advertising is making its way to the place where we’re most likely to be ready to purchase, our shopping carts.
The Concierge system provides shoppers with a wireless, touchscreen computer which can provide interactive advertising and other content to shoppers. The system can be set up to automatically display relevant products after scanning a bar-coded frequent shopper card. It can also scan products in the cart, letting shoppers keep track of their shopping list and their current cart total. The Concierge can also be set up to allow for self-checkout in your cart, and can be outfitted with a wireless credit/debit card reader to facilitate purchases without waiting in line. Other features include an live product search, store directory and a recipe database.
Each cart runs on an embedded version of Windows CE, with 802.11g WiFi connectivity, 2GB of Flash memory and a 500 MHz MIPS CPU. The Concierge was developed by Springboard, an IT company focused on marketing products and information systems for retail.