A couple of week’s back I told you about the upcoming Samsung F700 mobile phone, which looks poised to give the Apple iPhone a pretty good run for its money. Well hot on the heals of that phone, Samsung has revealed another sweet looking touchscreen / keyboard hybrid phone, the SGH-F520.
The F520 is similar in many ways to the F700, with a slick, Flash-based user interface, touchscreen, media player and true 3G connectivity. The F520 however has a really cool trick up its sleeve; the keyboard slides in two directions: one to reveal a limited phone dialer, and the second to reveal a full QWERTY keyboard. It also has a 3-inch diagonal (480 x 272 resolution) screen, which is actually a little larger than the screen on the F700. It’s got a 3-megapixel camera, full HTML web browsing and video playback too.
The more I see phones like this one, the more I think that Apple is going to be challenged keeping up with the pace of the mobile phone industry. Companies like Nokia, LG and Samsung are used to churning out dozens of new models every year, so are able to react to market changes very quickly. Conversely, Apple is used to producing just a handful of iPod models every year or two. This may give them some advantages on the quality front, but I’m not sure that’s going to be enough to keep up with the joneses.