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A Clock for the True Minimalist

by Paul Strauss

Sure, there are plenty of cool modern digital clocks out there these days, but this one is so beautifully simple that you definitely should check it out.

ZERO Clock

The ZER00:00 clock is so minimal that it doesn’t even provide a way to set the time. Simply plug in the battery at midnight sharp, and it starts keeping time. Conceived by Dutch design house WATdesign, the ZER00:00, the clock is comprised of a simple circuit board, etched with either a butterfly or tree pattern, and powered by a 9-volt battery which also serves as a stand.

It’s available from Charles & Marie for 40 bucks.

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