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Jvc 1080p LCD 688 and 788 Series Tvs Announced

by Paul Strauss

JVC took the wraps off of its latest series of widescreen LCD televisions today. The new sets range in size from 37 inches to 47 inches, and from $1600 to $2700.

JVC LT-47X788 1080p LCD Television

First off, there’s the 688 series, consisting of a 37-inch model (LT-37X688) and a 42-incher (LT-42X688.) The 788 series come in 42-inch (LT-42X788) and 47-inch (LT-47X788) variants. The 688 series each feature a minimal black cabinet, while the 788 series have a an ultra thin bezel with silver trim. The 788 models also offer higher contrast ratio, faster response time and wider viewing angle than the 688s.

All of the sets offer a native 1080p (1920×1080) pixel resolution, and feature an upgraded scaling for optimal upconversion of lower resolution content. The sets all feature JVC’s Genessa image processing chip which offers features such as video noise reduction and “mosquito” noise reduction for dealing with highly-compressed signals better.

In addition to the typical inputs (HDMI, Component, Composite and S-video), the sets feature the ability to connect any USB storage device and view images directly on screen. They also feature “Advanced Hyper Surround” for basic virtual surround sound if you don’t want to add separate sound system.

Pricing and release dates for the new sets are as follows:

Model Availability Retail
LT-37X688 June 2007 $1,599.95
LT-42X688 June 2007 $1,999.95
LT-42X788 July 2007 $2,099.95
LT-47X788 July 2007 $2,699.95

Another improvement in this new series of sets is that JVC has drastically redesigned their (previously quirky) remote controls. The remotes now provide direct access to video inputs, illuminated buttons and improved infrared transmitters.

[Press Release]

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Comments (2):

  1. Vincent says:

    The current kings of video processing on the flat panel market are Fujitsu’s famed AVIAMO III in their plasmas and Pioneer’s newest 8G panels… it’ll be interesting to see if JVC’s Genessa chip comes close. If it manages to deal with MPEG compression (mosquito noise, macroblocking) without resorting to pure spatio-temporal filter like so many current HDTVs do, then it’ll be a big step ahead.

    If I remember correctly, the sound system on the last (7th) generation of JVC LCDs already rank among the best within its peers. Most virtual surround soundfield technology only serve to widen the soundstage perhaps at the expense of midrange.

  2. bac says:

    Need more info on the LT 42×688. Help!

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