the real reason the xbox 360 failed in japan
July 18th, 2007 comments (25) stumble it! digg it! by: technabob
[Every once in a while, I'll dig through the archives here at Technabob and dust off an oldie, but goody for your enjoyment. With all of the E3 buzz surrounding the Xbox 360 last week, I figured I'd bring you this classic from about a year ago. Enjoy...]
Ok, I know they don’t care for the same sort of games we do in the US and UK, but I think this commercial for the Xbox 360 really sums up everything that’s wrong about Microsoft’s presence in Japan. Or maybe it’s just weird enough to be right for the market – who knows?
Now wasn’t that a knee-slapping good time?
filed under: strange + wonderful video games
July 18th, 2007 comments (25): stumble it! digg it! by: technabob
subscribe to technabob rss feed
comments (25):
post a comment:
related posts on technabob:
 |
 |
 |
 |
 |
« previous post next post »
subscribe
follow us
facebook
This advert made me puke inside.
are you kidding me?! With that commercial you couldn’t sell anything anywhere!
Hahahahahaahhahahhahahahaah. It this real?
That’s so funny!!! Just getting into the website is particularly awesome. Memorable but what the hell does DO DO DO have to do with XBOX 360?
Because its a pile of DO DO DO.
I like it better than the Jump Rope ad
http://www.youtube.com/watch?v=6-hH8nLeigQ
Actually, that is a popular pop band in Japan apparently…
Sure it won’t sell to other markets (which is why you haven’t seen those types of commercials in other countries), but to the Japanese things like that might work actually.
The same crap flies here in the US, too. “Ba-dat dat-dat dah” is to McDonald’s whtat “Do Do Do” is to the XBox 360. Stupid but catchy.
I agree with Iced_Eagle. This kind of ad is common in Japan, and seems to work for products from ramen to video games. It’s awfully short, though, and I wonder if there is a longer version that may make a little more sense. In America too, advertisers do that trick making a full-length and a “teaser” commercial. In addition, Japanese are notorious for not checking possible misinterpretations of their Japanglish slogans. The meaning of the English isn’t as important as having English in the ad.
I like how separate adverts and the products they advertise are nowadays.
I think people get the wrong idea. We’re an import society but it’s not the same overseas. I think the xBox is failing more-so from a “Not Invented Here” situation. The world loves our hollywood, the music, movies, and clothes. But unfortunately, the buck often stops there.
BTW… I’m seeing alot of SERIOUS comments here and on Digg about how this isn’t the real reason that the 360 failed in Japan.
C’mon guys, haven’t you heard of sarcasm?
Without the Xbox360, that could have been an 80s commercial for Starburst or jumpropes…
Well it’s right isn’t it? The xbox is a pile of do do? also known as shit. Even if it was a better ad, no one in Japan would buy it.
Now, now. I’ve gotten plenty of enjoyment out of my 360 except for the time that it melted down and died and I had to spend another $300 to buy a new one. Other than that it’s great.
Not that I’m hearing raves about the PS3 from the development community either.
I love the little green Matrix X’s.
http://gamerscoreblog.com/team/archive/2006/07/16/536215.aspx
There is a link to the full video.
Yeah, it is kinda lame but I’ve seen faaaaar worse ads out of Japan.
There is only one main reason I can think of. Today’s games are getting far too sophisticated! Despite of the marketing strategy, ultimately, the other factor also is attributed to the game console itself.
Wow did they just call Xbox “do do” ….. i think the japanese wont like it if its “do do”
X-Box is Doo-Doo and the Japanese know it! :-p
[...] Checkout this hilarious clip of why technabob thinks xbox 360 failed in Japan: [...]
[...] WRONG! h u e g was the correct answer. [...]
[...] If this Japanese Xbox 360 commercial is any indication of how the system was marketed, no wonder it bombed. Be sure to check out the link at the bottom for the Xbox Japan Marketing Site too. It’s priceless. I guess Microsoft figured that if Nintendo can have a “wii” they can have “do do do”. Enjoy.read more | digg story [...]
With “Wii” and “Do” already taken, how can Sony possibly compete in the next-gen scat-fest?