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Sony Rolly Mp3 Player: Wtf is This Thing?

September 10th, 2007 by: Technabob


In the wee hours of the morning today, Sony Japan rolled out (literally) the Rolly Sound Entertainment Player (model SEP-10BT). The egg-shaped device isn’t just an odd-looking media player, it’s a little robotic gadget that can roll around and do a little “dance” on your tabletop while it plays your tunes.

sony rolly

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It does have an interesting user interface, in which you turn a band at the top end of the “egg” to change tracks, or the one at the bottom to change volume. A motion sensor automatically detects which end is up. To shuffle tracks, you shake the player. There are some good videos of how that all works over on Akihabara News.

The player has built in speaker “ears” which flap along to the music too. It’s also got Bluetooth on board so you can download custom movement sequences from your PC. It can play MP3, ATRAC and AAC tracks, but not WMA files. But most important is its ability to pull of some cute little dance moves.

With a retail price around $350, this isn’t exactly a kids toy. Just 1GB of memory means it’s not going to store your entire music collection either. It’s also just too big and cumbersome to put in your pocket, so it’s not particularly portable. I know that it’s supposed to be cute, but when I can pick up an iPhone or an Xbox 360 for about the same price, I’m just baffled.


Comments (3):

  1. BioTeq says:

    The girl is cute, the toy is just sad… but I’m sure the Japanese will flip out anyway ;)

  2. james anthony ortega says:

    The idea is great!for a 350 USD price I would still prefer for this egg to have an FM tuner and a voice recorder.It would be more cool if we can program for this egg to dance or crack in a series of specified hour we desire..What do you think?

  3. InGen says:

    You CAN program dance patterns, and at the sony style store its only about 300$ but you have to buy it in person. it now contains 2gB of memory, and it has preprogrammed ones you can download off the internet or the online connection system itself. if you dont find one you want, you can still program one yourself [YAY] or let it just dance at random [not quite as impressive] all in all its just a lil gadget you can carry in your backpack for when your hanigng out at a subway restraunt or train or sumthin, and its just real cute. also it uses new technology that was first incorporated in sonyericcson phones that is a type of small speaker that can really kick out some tunes! but the bass isnt all that impressive though.

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Categories: Audio Media Players Robots Strange + Wonderful

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