Sony Style Ad: Chocolate Covered Electronics

January 2nd, 2009 by: Technabob

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With all the insanity of the recent holidays, I somehow missed this tasty advertisement that Sony Style was running for the recent shopping season.

Created by the CGI mavens over at Tronic Studio, the ad envisions larger-than-life versions of Sony gear, poured from chocolate. The animation seamlessly melds the gigantic candy electronics with the cityscape of Manhattan.

Tronic shot live action HD video from around NYC for the backgrounds, then composited in 3D modeled candy versions of headphones, a DSLR camera, a Handycam, and a solid chocolate laptop. And if milk chocolate isn’t your thing, there’s always a giant PSP made from candy cane-striped peppermint white chocolate. The key to pulling off the pouring chocolate illusion was RealFlow, a realistic fluid dynamics plug-in for 3ds Max.

Check out the video clip below to see the complete commercial:

That’s all I need now, to get melty chocolate all over my hands whenever I surf the web.

[Tronic Studio via Fubiz]