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Instant Pizza Anyone?: Vending Machine Makes Pizza in Three Minutes

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Italian pizzerias are outraged at the Let’s Pizza vending machine, due to be released in Italy this summer. Let’s Pizza apparently does to pizza what Nissin did to noodles: make it possible to enjoy one in 3 minutes. The machine doesn’t just heat frozen pizza; it actually serves freshly-made pizza. And at €3.50 ($4.76 USD), it’s also half the price of old-fashioned restaurant pizza. The kicker? It was invented by an Italian. Ouch.

Inventor Claudio Torghele (not sure if he’s the guy in the pic) says that he got the idea ten years ago while he was working in – drum roll please – the United States, in California to be precise: “At food courts I saw a trend toward vending machines.” I’m wondering why he didn’t choose to put up the machines in the US rather than earning the ire of his countrymen.

letspizza 1

Let’s Pizza offers four kinds of toppings: tomato and cheese, vegetables, ham, and bacon. After a topping is selected, the machine mixes flour and water into a drum. The drum spins to form a lump of dough that is then pressed to form a 12-inch disk. A squirt of tomato here, a sprinkle of cheese there, some… other stuff, and then it’s baked in an infrared oven. The finished product is then placed into a cardboard tray.

letspizza 2

Pino Morelli, head of the Association of Italian Pizzerias, is insulted that such a device will soon co-exist with local pizzerias:  “It might be alright for McDonalds and other fast-food chains or for foreign markets like the US, China and India but anyone wanting to eat a real pizza has to go to a traditional pizzeria.” He’s not pissed off because there’s a new competitor in town – and I also think that fast food has a long way to go before it can be as delicious as restaurant/homemade food – he’s concerned that the machine might give pizza and Italy a bad name: “The pizza is the symbol of the ‘Made in Italy’ brand and we should let it live and prosper in peace.”

Would you buy instant pizza? Or will you let pizzas live and prosper in peace? Before reading this article were you aware that pizzas are alive?

[via Times Online and Slice]







Comments (10):

  1. Dear Sirs,

    Please note that I am looking for any contact details of Mr.Torghele or the company which manufactures the Let’s Pizza vending machine.We are an Iranian company and like to be granted exclusive agency of this machine in our country.Please advise your valuable comments to proceed.

    Thanks and regards

  2. Mr.Rabah Al-Zubeidy says:

    We are looking forward to have business together , we can cover your products in China & the Middle East .

  3. mustafa says:

    I need to purchase Pizza Vending Machine. I would like to request you to send me the details about your products with catalogues, pricelist, etc. If your rates are reasonable then I will contact you soon. I look forward to hear from you on the above matter. Best regards.

  4. gabriele says:

    hi,is possible are bidding on a used lets pizza in italy?
    Thank you very much
    Gabriele Baste

  5. vendingworld says:

    I urgent need a food vending machine if any body sell your vending machine so give me your suggestions.And thanks for sharing the views with me.

  6. joseph b says:

    I just watch the tv show ” how they do that ” and was blown away by this vending machine so I search it up to this web site but sad to learn its not gonna happen here in the us sucks I wouldof wonder how it tasted :(

  7. imad alsaffar says:

    I need to purchase Pizza Vending Machine. I would like to request you to send me the details about your products with catalogues, pricelist, etc. If your rates are reasonable then I will contact you soon. I look forward to hear from you on the above matter. Best regards.

  8. Kenneth Walton says:

    I need Some more information on these machines very interested in buying some.

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