sharp’s 5-color LCD renders 99% of real colors: will price of lcd tvs go up by 99% too?

June 2nd, 2009 comments stumble it! digg it! by: lambert v.

In a breakthrough that will undoubtedly lead to more expensive LCD TV models that people like me can only dream and write about, electronics giant Sharp has developed a 5-primary-color LCD display that will supposedly lead to more lifelike images. Apparently, the traditional 3-color (red, green and blue) setup has some trouble recreating certain colors as they appear in real life. Sharp mentioned the color of the sea, brass instruments, and roses as examples.

sharp

That’s just an Aquos LCD TV, not a picture of the LCD display in question. Sorry. But what I can share with you is that the new “Multi-Primary-Color Technology” is able to display 99% of the “real surface colors” thanks to two other color filters: cyan and yellow. Normally, more color filters also means larger power consumption, but Sharp claims that the 5-color setup compensates for that because it’s able to use the display’s backlight more efficiently.

It will take some time before the technology finds its way down to consumer products, but the 60.5-in, 1920 x 1080 full HD prototype is already on display at the ongoing Society for Information Display (SID) 2009. I bet it’s showing footage of roses cruising on a sea using brass plated boats.

[via Gadget Venue]

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