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Zeo Personal Sleep Coach: Helping Rich People Sleep Better

by Lambert Varias

Zeo Inc.’s Personal Sleep Coach system consists of a headband, an alarm clock/bedside display, and personal coaching sessions. All of these are designed to help their clients sleep better, smug in the knowledge that they’re rich enough to afford a personal sleep coach.


The headband supposedly measures brainwave activity and sends the data it gathers to the display. The display saves it to an SD card so you can then upload your data to your Zeo account. In your Zeo account you’ll see your sleeping patterns and you’ll also be given tips on how to sleep better. Here’s a free tip: You know what else can help you sleep? Reading about how Zeo works.


WSJ‘s Melinda Beck tested the Zeo system and mentioned its scoring system, called ZQ. Basically it’s a numeric measurement of well you sleep per day. It sounds really stupid, I know, but if it’s really an accurate quantification of the quality and quantity of your sleep, then by doing something different and looking at how your ZQ scores vary, you’ll know which steps work, which habits you should really do something about, etc.

The downside? As I said, the Zeo Personal Sleep Coach is expensive: it costs $400 (USD) for the headband and the display, plus 6-months of personal sleep coaching with “experts” via email. Renewing the coaching will cost you another $100 per 6 months. You can order it at Zeo’s website; it has a 30-day money-back guarantee, so if it doesn’t work you can rest assured that you’ll get your money back.

[via Gadget Venue]

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Comments (5):

  1. arun says:

    I love this blog because this is update latest story

  2. Tyler says:

    I don’t know about this thing. I’ve read alot about it lately on many blogs and Ive come to the decision its worthless. Its expensive and I cant imagine putting that headband around my head when i sleep…talk about uncomfortable! Not to mention I dont think i would ever devout that much time just to tracking my sleep patterns!

    • Jay says:

      Well I’ve picked it up at recently discounted price of $249 (not for the rich bastards anymore!) and the data it’s produced has been very beneficial. I now know what is constituting to me sleeping poorly and I’ve been able to make adjustments accordingly. Havent felt this alive in years!

  3. Bob says:

    > I’ve read alot about it lately on many blogs and Ive come to the decision its worthless.

    Spoken like somebody that doesn’t have sleep problems.

    I haven’t slept well in a year and I am seriously thinking about buying this.

    Damn it would be nice to have some real data about my sleep patterns.

  4. Zach Smith says:

    People should devote their time in improving their sleep pattern rather than tracking it down. Do your research on the best mattress that will work well for your body. Do your research and find out what mattress technology is suitable for you. Innerspring mattresses are the cheapest but memory foam and latex mattresses are considered the best.

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