Carwriting: Designers Track Car’S Movements to Make Iq Font
July 22nd, 2009
Graphic designers Pierre Smeets and Damien Aresta, known collectively as pleaseletmedesign, teamed up with professional race car driver Stef van Campenhoudt to…create a font. But hey, if you were given the choice between sitting in front of a computer all day and watching a pro racer trace Qs and Zs to make a font, you’d choose the latter too. The resulting typeface was called the iQ font. I’d name it ‘skidmarks’, but I didn’t make it. So.
As you can see Campenhoudt did the “writing”. The 4 dots on the roof of the car was tracked in real time using a camera and a custom software designed by fellow artist Zachary Lieberman of openFrameworks. Here’s the video of the one-of-a-kind creation of the iQ font:
And here’s the iQ font!
[thanks to Ramin for the tip!]