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Carwriting: Designers Track Car’S Movements to Make Iq Font


Graphic designers Pierre Smeets and Damien Aresta, known collectively as pleaseletmedesign,  teamed up with professional race car driver Stef van Campenhoudt to…create a font. But hey, if you were given the choice between sitting in front of a computer all day and watching a pro racer trace Qs and Zs to make a font, you’d choose the latter too. The resulting typeface was called the iQ font. I’d name it ‘skidmarks’, but I didn’t make it. So.


As you can see Campenhoudt did the “writing”. The 4 dots on the roof of the car was tracked in real time using a camera and a custom software designed by fellow artist Zachary Lieberman of openFrameworks. Here’s the video of the one-of-a-kind creation of the iQ font:

And here’s the iQ font!


You can download the font here; stills from the video can be found at theokguy’s Flickr page. If you were to make a font, what would you use? Subatomic particles? Tornadoes? Turtles?

[thanks to Ramin for the tip!]

Comments (3):

  1. Miss says:

    I’ve always wondered how so many cool projects show up using openFrameworks, an as-yet-unreleased software library.

  2. zach says:

    openframeworks is released — join the mailing list or …. new website coming v. soon.

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