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Carwriting: Designers Track Car’S Movements to Make Iq Font

by Lambert Varias

Graphic designers Pierre Smeets and Damien Aresta, known collectively as pleaseletmedesign,  teamed up with professional race car driver Stef van Campenhoudt to…create a font. But hey, if you were given the choice between sitting in front of a computer all day and watching a pro racer trace Qs and Zs to make a font, you’d choose the latter too. The resulting typeface was called the iQ font. I’d name it ‘skidmarks’, but I didn’t make it. So.


As you can see Campenhoudt did the “writing”. The 4 dots on the roof of the car was tracked in real time using a camera and a custom software designed by fellow artist Zachary Lieberman of openFrameworks. Here’s the video of the one-of-a-kind creation of the iQ font:

And here’s the iQ font!


You can download the font here; stills from the video can be found at theokguy’s Flickr page. If you were to make a font, what would you use? Subatomic particles? Tornadoes? Turtles?

[thanks to Ramin for the tip!]

Comments are closed for posts older than 90 days.

Comments (3):

  1. Miss says:

    I’ve always wondered how so many cool projects show up using openFrameworks, an as-yet-unreleased software library.

  2. zach says:

    openframeworks is released — join the mailing list or openframeworks.cc/download …. new website coming v. soon.

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