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Sony Soundville Ad Fills Icelandic Town With Speakers & Music, Serenades Citizens & Sheep

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Directed by Juan Cabral, Sony’s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.

sony soundville ad

Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I’m kidding. I don’t think any of the music was heavy or aggressive, what with the sheep and snow.

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Did you watch it? Which is more awesome – the concept of the ad or Seydisfjordur? I want to live there. Seems like a laidback, sleepy town.

[via swissmiss]







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