Directed by Juan Cabral, Sony’s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.
Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I’m kidding. I don’t think any of the music was heavy or aggressive, what with the sheep and snow.
Did you watch it? Which is more awesome – the concept of the ad or Seydisfjordur? I want to live there. Seems like a laidback, sleepy town.