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Sony S1 and S2 Tablets Get the Rube Goldberg Treatment


Sony is getting ready to dip its toes into the tablet market with a pair of Android-powered tablets called the S1 and S2. The tablets are likely to be overpriced as much Sony gear is, but they may be interesting to some. The tablets are still a bit of a mystery, but their advertisement on YouTube is some of the coolest video I have seen.


The campaign is called Two Will and has a mechanical Rube Goldberg contraption powered by the kinetic motion of balls that types a message on the tablets as they roll. I will admit that the first time I saw this ad, I had no idea it was for Sony and I thought those were iPads. I bet Apple will think the design is too close to the iPad and a lawsuit will be coming.

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Lawyers or not, the videos are so cool you have to see them. I love how the marbles bounce off the square into the bucket to send the tablets scooting down the path.

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So far, we have just the first two “episodes” of the video series, and Sony plans on posting a total of five over on their YouTube page.

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