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Photoblocker Beer Cooler Makes Sure That What Happens in the Club, Stays in the Club

by Hazel Chua

A lot of people have gotten into trouble because of photos that have been uploaded to social networking sites like Facebook and Twitter. From bosses to wives to potential employers, there’s a lot to be lost, especially for people who like to party hard.

A quirky solution? The Photoblocker Beer Cooler.


The Norte Photoblocker was created for an ad campaign of Norte Beer, a South American brewer. The cooler has been equipped with a sensor that detects when a flash is fired from a camera. Once it does, it emits a flash of its own – ruining the picture and saving your job/relationship/friendships/reputation in the process.

In case you’re wondering, the ones behind the Photoblocker Beer Cooler are the fine folks from Argentinian ad agency Del Campo/Nazca Saatchi & Saatchi, and yes, they have actually made some of these and provided them to nightclubs already.

[via Fast Company via Oh Gizmo!]

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