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Transformers v. Transformers: Hasbro Sues Asus Over Transformer Prime Name
December 24th, 2011
Hasbro owns the Transformers brand, and they are now suing Asus over the name of its latest tablet, the Transformer Prime, which clearly has nothing to do with the franchise. Crappy movies are okay, just don’t use two words in the English dictionary that we have previously used, because we own those words. And kindly refer to all flying yellow and black stinging insects as something else Bumblebee is only a cool car, which also belongs to us (and Chevrolet.)
Hasbro filed the superfluous lawsuit last week, saying that the tablet’s name is too similar to its Transformers brand. It wants damages and a temporary injunction on the device, while sane and level-headed people just want Hasbro to shut up and churn out toys for the holidays.
Forget the fact that Transformers toys these days are pretty low quality and unimaginative too. I guess they would rather spend their time suing over something silly than offering a quality product, or insisting on a decent movie from their licensees. Merry Christmas from the folks at Hasbro.
I’m not really a big Transformers fan, but I think this is just stupid. What do you guys think? Is Asus really in the wrong here?
[via Geek.com]
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I completely agree. The Transformers franchise is only helped by the exposure. Albiet a completely different demographic between the two camps! Totally frivolous and a waste of our legal system’s time.
You sir are smart. Nowadays companies think they can take advantage of the legal system and think’s its their toy. I completly agree with you and the author. Hasbro just shut up and make stupid unimaginative toys.
Umm. the new Transformers Cartoon is called “Transformers Prime” As well as the toy line associated with it. So your hate of the toys aside Hasbro has a legitimate case here.
No it isn’t ans asus’s reaction is the reaction we should have. None. this is Hasbro being stupid and knowing their track record they are going to lose and lose sales. Think about it many people who are wanting to buy a prime which is in the millions are not going to get it because a toy company started to act like a crybaby. I want a prime and hasbro is pissing me off.
completely true, the transformer movies as well as the cartoon has sufficient source of followers. the fan base for transformer is extremely large whether the quality is amazing, we should leave that to the critics. using the exact name, smart or not, is illegal. we dont make laws or precedents to break them? go hasbro!
Lol technically speaking… If u guys think about it shouldnt Hasbro actually b thanking the Asus company since Asus is making the term “Transformer Prime” really popular? After all their tablet has been getting really raving reviews and possibly the best pre orders ever to date lol. But then again this is the business world… Any company too selfish and greedy in their own way…
This s a joke. Suing has become a mainstream in America. That’s why I sold my Hasbro stock shares many years ago.
somethin telling me, the idea of suing Asus came not from the toy company… l do belive it’s came up to from Apple and others company’s who don’t wanna lost money. ASUS please don’t give up, I will get your tablet no metter what and no metter how long.
I think the beef companies should sue over the use of the word “Prime” and the electrical companies should sue for the use of the word “Transformer”. It’s all pretty stupid.