X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Bang and Olufsen Launches B&O Play Brand, Beolit 12 Portable Music System

by Paul Strauss
Advertisement

We all know about Bang & Olufsen’s high-end audio and video products. They’re often beautiful, always slick, and consistently more expensive than most mere mortals can afford. In the interest of appealing to a broader audience, they have decided to launch a new brand “B&O Play.”

b-and_o_play

The new product line will be focused on a younger, tech savvy generation, and will eventually offer products across the consumer electronics spectrum. B&O describes the brand as “playful,” “outgoing” and “vigorous.” The first device in the B&O Play line is the new Beolit 12, a portable sound system which was floating around the web via some leaked FCC pics last month.

beolit_12_1

I’ve had a chance to hear the Beolit 12 up close and personal, and it sounds awesome for its size, filling a room with smooth sound and punchy natural bass. The Beolit 12 portable sound looks sort of like a lunch box, with an aluminum case and grille, and a high quality leather carrying handle. It’s wireless, with full AirPlay support, and has its battery and power adapter built in. It’s a true 2.1 system with a 120 watt class D amp – a lot of power for a portable for sure. It’s got two 2″ tweeters, and a 4″ woofer for boom. Battery life is rated at 8 hours via line input, dropping to 4 hours over AirPlay.

beolit_12_2

So what about pricing? At $799(USD)/€699(EUR), it’s not cheap, but by Bang and Olufsen standards, it’s a bargain, especially when you realize the audio system was designed by the same team who makes $20,000 speakers.

The Beolit 12 is expected in the Bang & Olufsen online store and select Apple Stores sometime in late January/early February, and B&O Play will continue to roll out new gadgets on and ongoing basis.

Deals in The Technabob Shop




More from Awesomer Media...

Joshua Smith’s Urban Miniatures

Joshua Smith’s Urban Miniatures

Remix in the Matrix

Remix in the Matrix

Non-Track Pack Shelby GT350 Owners File Lawsuit

Non-Track Pack Shelby GT350 Owners File Lawsuit

A Southern Roadtrip in the 2018 Chevrolet Equinox

A Southern Roadtrip in the 2018 Chevrolet Equinox

Hot Toys Spider-Man: Homecoming Homemade Suit Action Figure

Hot Toys Spider-Man: Homecoming Homemade Suit Action Figure

New Alien: Covenant Poster Art Is Brilliantly Horrific

New Alien: Covenant Poster Art Is Brilliantly Horrific

Advertisement