Naked & Famous Scented Jeans: Don’t Wash ‘Em, Just Scratch ‘Em
January 29th, 2012
There are many reasons why people don’t wash their jeans on a daily basis. For one, it’s wasteful, because you can get a lot of wears out of them before they start to smell. (In fact, up to three months without washing is still okay.) Aside from that, too much washes will make them look tattered and torn even before they’re barely a year old.
Now here’s another reason for you: Because they smell like raspberries.
I’m not talking about jeans from any random brand out there, but these Weird Guy Scratch n’ Sniff Raspberry Scented ones from Naked & Famous. This Canadian brand boasts of using only raw denim manufactured at a traditional mill in Japan, so you can be assured of quality.
For the Weird Guy jeans (I think the name’s right on the money for this pair), raspberry perfume was coated all over the denim and then baked into them.
The perfume contains millions upon millions of tiny micro-scent capsules that break when you scratch on the surface of the jeans, releasing the yummy raspberry fragrance. Naked & Famous claims that the scent can last up to five washes. And if you wash your jeans just once every three months… just think of all the water and detergent you’ll save!
The jeans retail for €150 (~$165 USD) and are available for purchase online (caution: loud music at this link) in case you want your posterior to smell like raspberries.
[via Gizmodo Australia via Dvice]
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