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JoeyBra: Is That an iPhone in Your Bra, or Are You Just Glad to See Me?

by Range

I get that women need to carry around their iPhones, but this is the first time that I’ve seen an accessory that will allow you to carry around your iPhone in a bra! It was created to allow women to still have a way to carry their iPhones when they don’t want to have to lug their purses around.

joey bra pocket holster iphone credit card cell phone cash

The JoeyBra is being crowdfunded through Kickstarter, and it’s the product of two students from the University of Washington. It looks like it can stash some cash and credit cards as well. Apparently, Kyle and Mariah have done enough research before starting this, so they’re pretty stoked about this. They did a survey among 200 young women and found that 95% had a problem with where to put their belongings while out partying and 73% lost personal items. 88% were interested in hiding away their personal items on their person.

joey bra pocket holster iphone credit card cell phone cash

The Kickstarter project has amassed more than half of its $4,000 goal with almost three weeks left for funding. This means that in all likelihood, it will get made. You’ll need to pledge $30(USD) or more to get yours.

[via Ubergizmo]

Comments (4):

  1. Kendra says:

    yes! that research holds true, that’s why I started Undercover Solutions in 2007 and patented PortaPocket (1st patent issued 2010; another pending). :) gives us gals exactly that…a way to safely carry our small valuables & essentials without babysitting the bag. mine works on thigh, calf, ankle, arm or waist & under or over the clothing. super comfy & versatile. moisture resistant. sparkly or plain styles. both available. in stock. gals (guys too) LOVE. see what I mean at :)

  2. Mariah says:

    Check out our newest video for JoeyBra that shows Mariah wearing multiple outfits with the JoeyBra!–o

  3. Amanda says:

    This idea is great and would love to buy one because as a 24 year old girl, I am always looking for places to secretly hide my insulin pump when wearing tight fitted dresses. I would ultimately love to find somewhere that sells strapless bras that can hold them because at the moment, I just use the insulin pump clip to clip it in between my boobs (weird I know, sorry haha) but if there is anything anyone knows about where to buy this one or something similar please let me know! Thank you!

    • Kendra says:

      hi Amanda — for the last 5 years we’ve been selling PortaPocket to diabetic gals w/insulin pumps and who want to wear dresses …just had another yesterday who wants to use it for when she’s a bridesmaid in 2 weeks. depending on how tight the dress is you can wear it on your upper thigh and rotate to the inner area so it won’t stick out. could also use the pocket in the bra, too, if you wanted, but seems unnecessary based on your previously mentioned method. You’ll very likely find PortaPocket handy for carrying other things beyond your pump also…fits cell phones, ID, cards, etc. Best wishes. btw…can e-mail you some photos with pumps under dresses/skirts if you like…just drop me a line at

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