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Dish Network Kills Commercials with Auto Hop

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Dish Network has just added a new feature to some of its DVRs that may be the best thing to happen to TV since the DVR. The new feature is called Auto Hop and is only featured on the company’s Hopper DVRs.

dish_hopper_dvr

The new feature allows you to skip every commercial on recorded programs starting at 1 AM the night after you record. I’m sure television studio executives are having full-on seizures right about now. This is much more than simply being able to push a button and automatically fast-forward through commercial. What Auto Hop does is completely delete commercial and connect the ends of the program for nonstop play.

How awesome is that? This means that you don’t have to pick up the remote to fast-forward; all you need to do is hit play and sit back. If Dish Network is able to weather the inevitable legal storm that this feature will raise from TV studios, I might switch from DirecTV to get this feature alone. However, there is a catch – at this point, Auto Hop only works for ABC, CBS, FOX and NBC, and only with select “PrimeTime” programming, and only the day after initial broadcast. It’s too bad that they don’t let it work with all commercial programming.

[via Engadget]






Comments (2):

  1. Verbat1m says:

    Working at a group of stations myself, I’d say that it’s not completely a limitation by choice but likely also a limitation of the current commercial insertion systems which use triggers provided by the network to mark where commercials should be played. It’s probably that most channels and even the major channels aren’t providing mark ins and mark outs on every single break, even the ones they take themselves and don’t allow local content. It probably won’t catch too much flak either due to the time sensitive nature of advertising.

  2. Marcus says:

    I don’t understand why CBS, FOX, & NBC execs don’t want us to enjoy commercial-free TV. I’m a DISH employee – AutoHop is great because you can easily watch commercial-free TV. Public Knowledge, a consumer advocacy group, is taking a stand for consumers by creating a petition that tells CBS, FOX, & NBC media to keep their hands out of your living room & DVR. Sign their petition to keep control of how you watch TV http://bit.ly/KFdn1Q

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