Klout is a system that measures the amount of influence you have online by measuring data from social media websites and other metrics. It comes with benefits and rewards because the higher your Klout score, the better are your chances to score bigger perks and sponsorships.
In an effort to get more people to join the Klout side, the start-up decided to run this campaign in San Francisco where party goers with high Klout scores got special treatment at the Playhouse Nightclub.
Clubbers who came with a Klout score of 50 and above (where you’re deemed as “being a thought leader in your specific business” were treated as the real VIPs at the club.
If you’re a geek with a high Klout score, then this is your time to shine at the club.
[via Pop Up City]