X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You

by Conner Flynn
Advertisement

Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]

Hot Deals in the Technabob Shop:
No items found.



Comments are closed for posts older than 90 days.

More from Awesomer Media...

theawesomer logo
Bimbo’s Initiation x Hussalonia Jim Beam Double Oak Unicycle on a Chimney Creating the Ultimate Antagonist 95octane logo
Roborace DevBot Self-driving Race Car Test Mule Breaks Cover Ford RS Adrenaline Academy to Teach Focus RS Drivers on Track Nissan and Lucasfilm Tie up for Rogue One: A Star Wars Story Lamborghini Centenario Roadster Debuts, Already Sold Out mightymega logo
Russian Superhero Film Guardians Trailer William Shatner Apologizes for Star Trek V Guy Builds Replica Of Jupiter 2 Computer From Lost In Space Threezero Game of Thrones Sandor Clegane 1/6 Scale Action Figure
Advertisement