X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Visit the New Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:

Nestlé’s “We Will Find You” Marketing Campaign: Big Butterfinger is Watching You

by Conner Flynn

Nestlé wants to be like Willy Wonka, but instead of a Golden Ticket, they are using GPS technology. Certain candies like Kit Kats will have GPS in the packaging so that when you open them, the GPS is activated and they can track you down.

Soon after you open a winning candy wrapper, some PR people (presumably not dressed as an armed SWAT team) will come to your door and let you know that you have won a pile of cash. But despite the prize, this whole campaign seems really creepy.

The video is amusing yes, but what about those poor folks who don’t know about the promotion, suddenly getting harassed by PR guys? Some of us value our privacy. At the moment, this campaign is only running in the UK right now. What do you guys think? The money is cool, but some folks will find the idea of being tracked down by their candy bar to be unnerving.

[via Neatorama]




Comments are closed for posts older than 90 days.

Recent Posts

Macintosh Classic Turned from Trash to Trash Bin

Macintosh Classic Turned from Trash to Trash Bin

Pikachu-shaped Pork Patties: I Choose You, Porkachu!

Pikachu-shaped Pork Patties: I Choose You, Porkachu!

Legend of Zelda Navi LED Lamp Is Asking to Be Thrown

Legend of Zelda Navi LED Lamp Is Asking to Be Thrown

Disney Scented Candles Smell Like the Haunted Mansion

Disney Scented Candles Smell Like the Haunted Mansion

Frinkiac Is a Search Engine That Finds Screencaps from the Simpsons

Frinkiac Is a Search Engine That Finds Screencaps from the Simpsons

More from Awesomer Media...

The Awesomer Logo MightyMega Logo 95octane Logo
Win Prizes in the Technabob Shop
discussion by