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Ziiiro Saturn Watch: Telling Time with Rings

by Paul Strauss

I’ve gotten so used to Tokyoflash having a corner on the cool digital watch market, that I’m always pleasantly surprised when another company comes along with a nifty LCD watch. Up until now, the guys over at Ziiiro have focused on analog designs (and putting too many ‘i’s in the name of their company.) Now, they’ve released a slick digital watch that can keep up with the best of what Japan has to offer.


The new Ziiiro Saturn tells time using a set of concentric circles. The 12 longer segments on the outer ring indicate hours, while the 60 smaller slivers on the inner ring tell minutes. The watch uses LCD tech for its display and offers a cool electroluminescent backlight for nighttime viewing as well.


The Saturn is available in black, gunmetal or chrome finishes, all made from stainless steel. You can pre-order the Saturn now over at Watchismo for $229.99(USD), and they expect to ship the watches this December.


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