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Fast Food Chain Feeds Customers Edible Packaging

by Paul Strauss

While most fast food chains have moved to recyclable packaging for their food to cut down on waste, here’s an even better idea. How about packaging that you actually eat?

edible_food_wrappers

While it’s not available as an actual product yet, the guys at brazilian fast food chain Bob’s burgers (no not that Bob’s Burgers) recently did a promotional stunt featuring edible wrappers (presumably made of rice paper) on their burgers. Apparently, the point of the campaign is to show that the food is so irresistable that consumers can’t be bothered to take the time to take off the wrappers.

Regardless of the genesis of the idea, I think it’s actually quite brilliant – other than the part about food safety of course. Isn’t one of the purposes of fast food wrappers is to keep your food from getting contaminated while in transit? This sort of defeats that purpose. I guess you could always put another wrapper over the edible wrapper…

[via Cynical C]




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