One of the better tactics that publishers use to entice gamers to pre-order is by creating special bundles that include real goodies. The notable ones include the PIP-Boy 3000 clock from a Fallout 3 bundle and the loot chest from a Borderlands 2 bundle. But no bundle can compare with the Grid 2 BAC Mono Edition. It comes with an actual car.
And not just any car, mind you. The BAC Mono is a street-legal race car. It has a 2.3L 280hp engine and a carbon fiber body, for starters, allowing it to go from 0 to 60mph in just 2.8s, with a top speed of 170mph. The popular British car show Top Gear named it one of their top picks in 2011. It should come as no surprise then that the Guiness World Records hails the bundle as the “Most Expensive Video Game Commercially Available – Special Edition.”
And yet for some reason the car isn’t on the game’s cover. The bundle is a one-time offer and costs £125,000 (~$190,000 USD). In case you were wondering, the car alone costs £96,495 (~$146,000 USD). That means the game on its own will retail for $44,000. Just kidding. The deep-pocketed gearhead who claims the Grid 2 BAC Mono Edition also gets a PS3, a racing outfit (a helmet, a suit and a pair of gloves) and a day at the BAC Mono factory. The buyer will meet with BAC personnel to tour the factory and personalize his new ride.
Ask your assistant’s assistant’s secretary’s butler’s falcon breeder’s son’s geeky friend to contact BAC at email@example.com to order the bundle. But just for kicks, check out UK store GAME’s pre-order page for the game as well. The six-figure tag is just sitting there as if it were a pre-order for any other game. Deadpan humor at its finest. Seriously go to the page and get a screenshot of it.