A good PSA leaves a lasting impression and makes the person watching it choose to follow what’s being advised in the announcement. An excellent PSA, on the other hand, manages to do that and go viral as well.
Guess which descriptor best fits this PSA on drunk driving that was made by London’s Department of Transportation.
So many people lose their lives because of drunk driving, whether they’re the ones behind the wheel or the ones out in the streets at the wrong place, at the wrong time. To drive the point across that people shouldn’t drink and drive, London’s DOT decided to scare the crap out of a bunch of guys who were using the bathroom at the bar (or should I say pub?) they were in.
As they wash their hands, a bloody mannequin smashes through the window complete with sound effects.
I guess the DOT decided to go the “scare ’em into sobriety” route – or at least make them never want to wash their hands again. What do you think?