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These ‘Fur’ Coats Are Actually Made Using Men’s Chest Hair. Yuck.

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I don’t care much for people who wear fur because I think there are many different and much more humane ways to keep warm when the weather’s being particularly unforgiving.

I have no such objections to this ‘fur’ coat commissioned by dairy company Arla, because the ‘fur’ part actually stops at its name. Though I still can’t endorse this coat for other reasons.

chest-hair-coat-634x450

Instead of animal pelts, these coats are actually made from men’s chest hairs. Yes. Men’s. Chest. Hairs.

It doesn’t look that bad at first glance, but the more I think about it, the more queasy I get. You’ve got to hand it to the models who kept their breakfasts and lunches in their stomachs as they posed in the too-hairy coat.

Chest Fur Coat

So why would a dairy company commission a coat made from chest hair? Well, Arla’s using it as part of their advertising campaign for a new milk product that was made for men.

The product is described as a “chocolate milk drink with added protein directed at men in their 30s and 40s.”

Chest Fur Coat1

I don’t know what hair has to do with milk (does milk help men grow thicker and fuller chests of hair?), but a lot of work definitely went into the making of the coats, which reportedly took over 200 hours.

I can’t say much about the milk drink, although I can say that the coat has generated a lot of buzz for Arla.

[METRO via The World’s Best Ever via Laughing Squid]






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