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2013 Holocube 40″ Holographic Display: Advertising Augmented

by Lambert Varias

Are you a shop owner looking for an eye-catching advertising platform? Perhaps you have a design firm and you want a flashy way of presenting your concepts? Or maybe you’re a genius, billionaire, playboy and philantropist who already has plans for an armored suit but not the extravagant display worthy of your grand schemes? Check out the new Holocube HC40. And give me a pair of your spare jet boots while you’re at it.


While it’s not as arresting as Holocube’s human-sized displays, the 2013 release of the HC40 boasts a number of improvements over the previous model that make it a visual spectacle nonetheless. First off, it’s got a new LED backlight display with 1080p resolution and a 178º viewing angle; the previous HC40 only had a 720p resolution. Rated at 170W, it consumes 100W less power than its predecessor, perhaps due to its switch to a 4GB CF for storage and its use of a heatsink for cooling. The previous model used a 40GB HDD and fans to keep cool.

The new HC40 is also lighter than the previous model, thanks to its sheet metal housing and synthetic optics. Its housing is also much slimmer and is finished with matte white or matte black to provide more emphasis on the hologram. Finally, Jan Vanbriel of Holocube boasts that the new HC40’s built-in 7W sound system is also much better than the previous model. Man, we really bashed the previous model didn’t we? Technology is harsh.

The HC40: a display fit for Cortana. Or at least her upper half. Fire up your omni-tool and head to Holocube’s website to order the HC40.

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