Visit the New Technabob Shop!Get Technabob in Your Mailbox Every Day! Join our Mailing List!
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:

Submarine Rises through Milan Streets

by

While the images below might look like some sort of horrible, but unlikely disaster, what you’re looking at is the result of an art project on the streets of Milan, Italy.

submarine_crash_1zoom in

As part of an ad campaign for European insurance companies Europ Assistance IT and Genertel, ad agency M&C Saatchi Milano installed a full-size submarine in the ground in the center of Milan. Think of it like one of those Allstate Mayhem commercials on steroids.

submarine_crash_2zoom in

There was even a live performance to go along with it to help convince bystanders that a submarine had actually crashed through the street, complete with emergency personnel, and a submarine crew:

You can check out more images of the chaos over on designboom.

submarine_crash_3zoom in

Why does it seem like awesome ad campaigns like these always happen too far away from me to go see them in person?

submarine_crash_4zoom in

[via designboom via It’s Nice That via Colossal]





Comments (1):

  1. Yeah says:

    Nice idea :D

Post a Comment:

Want a personal avatar on your comments? Sign up for a free Gravatar now!

Note: All comments with links in them will be held for moderation in order to prevent spam, so you may not see your post appear immediately.


« Previous
Next »

Our Latest & Greatest Posts...

Doctor Who TARDIS Umbrellas: Whovian in the Rain

Doctor Who TARDIS Umbrellas: Whovian in the Rain

Bubo Robot Owl Replica from Clash of the Titans

Bubo Robot Owl Replica from Clash of the Titans

Metal Gear Solid V Maroon PS4 is Quite Fetching

Metal Gear Solid V Maroon PS4 is Quite Fetching

Custom Atari 2600 Action Figures Actually Match the Cover Art

Custom Atari 2600 Action Figures Actually Match the Cover Art

Deer Supplement Their Vegetarian Diets with Birds!?

Deer Supplement Their Vegetarian Diets with Birds!?

Win Prizes in the Technabob Shop

More from Awesomer Media...

The Awesomer Logo MightyMega Logo 95octane Logo