X

This website uses cookies.

This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Cookie Policy.

I agree
Learn More
Great Geek Gifts in the Technabob Shop!Get Technabob Daily: Join our Mailing List! | Follow Us: Facebook | Twitter
Awesomer Media Sites: THE AWESOMER | MIGHTYMEGA | 95OCTANE
subscribe to our rss feedsubscribe via e-mailfollow technabob on twittertechnabob facebook fan pageGoogle+follow us in feedly
Follow Us:
Cool Gadgets, Gizmos, Games and Geek Stuff on Technabob

Buy Stuff Straight from the Pages of a Digital Magazine with ShopThis!

by Hazel Chua
Advertisement

MasterCard has come up with a way to add more to the digital reading experience. You know how you flip through a magazine on your tablet and see something that you really like? Normally you’d take down the name of the product and then search online for buying options.

shopthis_ipadzoom in

What MasterCard is introducing changes all that and reduces the process to a single step. The app is called ShopThis!, and it’ll let you buy the item that you want by tapping on the article or in the ads.

shopthiszoom in

The item will be added to your cart, and you can then continue to flip through the contents of the magazine before finalizing the purchase and checking out.

The app works in conjunction with MasterCard’s MasterPass which offers digital and mobile payment solutions. In essence, it turns your smartphone or tablet into a credit card of sorts so you can shop, shop, shop.

ShopThis! was developed by MasterCard Labs’ incubation program, and you’ll be able to check out the first use of the technology in the November iOS issue of WIRED.

[via C|NET]

Hot Deals in the Technabob Shop:



More from Awesomer Media...

Transformers Trypticon T-Rex

Transformers Trypticon T-Rex

Carl Sagan: The Earth Is Round

Carl Sagan: The Earth Is Round

Honda Civic Type-R “Close to Production”

Honda Civic Type-R “Close to Production”

McLaren Brags on Second Gen Super Series Sprint Times

McLaren Brags on Second Gen Super Series Sprint Times

Guardians of the Galaxy Vol. 2 Trailer Gets Low Budget Remake

Guardians of the Galaxy Vol. 2 Trailer Gets Low Budget Remake

Odds Makers Favor Tilda Swinton as the Next Doctor

Odds Makers Favor Tilda Swinton as the Next Doctor

Advertisement