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Buy Stuff Straight from the Pages of a Digital Magazine with ShopThis!

by Hazel Chua

MasterCard has come up with a way to add more to the digital reading experience. You know how you flip through a magazine on your tablet and see something that you really like? Normally you’d take down the name of the product and then search online for buying options.

shopthis_ipadzoom in

What MasterCard is introducing changes all that and reduces the process to a single step. The app is called ShopThis!, and it’ll let you buy the item that you want by tapping on the article or in the ads.

shopthiszoom in

The item will be added to your cart, and you can then continue to flip through the contents of the magazine before finalizing the purchase and checking out.

The app works in conjunction with MasterCard’s MasterPass which offers digital and mobile payment solutions. In essence, it turns your smartphone or tablet into a credit card of sorts so you can shop, shop, shop.

ShopThis! was developed by MasterCard Labs’ incubation program, and you’ll be able to check out the first use of the technology in the November iOS issue of WIRED.

[via C|NET]

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