WarBot Uses AR to Turn Shopping into a First-Person Shooter
October 28th, 2013
Shopping can turn into such a chore sometimes. It’s great and all if you have unlimited funds to spend, but shopping turns into an unending quest of deals, sales, and coupons if you’re working on a tight budget.
Augmented Pixels wanted to give shopping and bargain hunting a more enjoyable spin, though, so they came up with WarBot, which is an app that turns shopping into an action-packed first-person shooter.
What you’re supposed to do is fire up the app and point it towards an item that you’re interested in. Once the tablet recognizes the packaging, it launches an augmented reality first-person shooter game. If you win, then you get a discount on that item. If you lose, well, you’re free to try again.
Vitaliy Goncharuk, CEO of Augmented Pixels, explains: “It’s getting more and more challenging for brands to stand out from the competition to attract and keep customers’ attention and love. Augmented reality has proved to be one of the most effective ways to engage customers at the point of sale.”
It’s mighty clever of them to try to do this through a game. What do you think?
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