Video Stamps Make Letters More Interactive
December 1st, 2013
When you think of postal mail, you don’t necessarily think of it as high tech. That’s something Australia Post is changing with their Video Stamps, which makes letters – or more specifically, the stamps on them – more interactive. How? By embedding videos into the stamps.
If you think about it, stamps are the perfect size for QR codes. So that’s exactly what Australian Post did with their stamps.
Senders can record clips that are 15 seconds to twelve hours long (yeah, I wonder what events or messages would warrant a video that’s half a day long). The recipient can then view the video by scanning the code using their smartphone. If they don’t have one, then they can enter their unique message code and view the clip on the Post Office’s website.
Video Stamps are currently available for free with Australia’s Express Post and Express Courier International products.
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