Sony Lands Partnership to Bring Game Console into China
May 26th, 2014
Game console makers have been rushing to get their consoles ready to get into China after the announcement that consoles would be allowed to be sold in China after being banned since 2000. China had banned the consoles because it claimed that the game systems had bad health effects for gamers. This year China reversed that decision, but the console makers needed a partner in China to be able to sell the consoles.
Sony has landed two partnerships with the same company called Shanghai Oriental Pearl. One of the partnerships leaves Sony with 70% ownership and other gives it 49%.
The partnerships give Sony the ability to sell its PS4 console in China to the estimated 500 million gamers who live there. Both of Sony’s partnerships will operate out of the Shanghai Free Trade zone.