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Tea Bags Go from Stressed to Relax, Just Like You With Your Cup of Tea

by Hazel Chua

Stressful times call for desperate relaxation measures. Some people play video games, while others take a time out from doing whatever to have a cup of tea and think things through. The latter group is who tea maker BOH is targeting with their newest ad campaign.

boh_teazoom in

To provide a visualization of how tea can relax stressed souls and weary minds, ad agency M&C Saatchi came up with these transforming tea bags that makes drinking tea even more of a pleasure.

For example, a fiery flames transforms into a calm one when the bag is submerged in water. A violent bear turns into a smiling one, while a thundercloud turns into a mere cloud once it goes into the cup.

I don’t drink tea but I would buy these in a heartbeat if BOH ever decided to sell them. Would you?

[NAE Design via Lost at E Minor via Incredible Things]

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