Pizza Hut knows how to make a good pizza. They also know how to market their pizza. Check this out. The Blockbuster Box is a pizza box that turns into a projector.
The box, once emptied of pizza, lets you place your smartphone inside, at a certain distance from an included lens. The lens is attached to the plastic device that prevents the box from getting crushed in transit. That plastic piece doubles as the phone stand. So all you have to do after you eat your pizza is poke the precut hole in the front, put in the lens, put your phone in, and aim at your wall! Instant projector. Sure, it’s probably not very bright, but still.
What could be better than a pizza and a projector? Even better, there is a code on the side of the box for customers to scan and unlock viewable content. This is a great idea which comes from ad agency Ogilvy & Mather Group HK and their Chief Creative Officer Reed Collins.
The box comes in four styles: “from the horror themed Slice Night, sci-fi spectacle Anchovy Armageddon, bizarrely romantic Hot and Ready, and the thrilling Fully Loaded.” Sadly, it’s only available in Hong Kong.