McDonald’s new “McBike” drive-through packaging puts the heart attack on your handlebars instead of your passenger seat. The company recently tested their new “McBike” drive-through bicycle packaging at locations in Copenhagen, Denmark and Medellín, Columbia.
The packaging folds to securely hang a sandwich, fries, and a drink from the handlebars of your bicycle. Not everyone drives around in your fancy cars and automobiles you know. Some people ride bikes, to get exercise and stuff and be healthy. Why they then go to McDonald’s is anyone’s guess, but until they get fat enough to be forced back into their cars, McDonald’s wants to cater to these folks.
To create the McBike packaging, McDonald’s worked with Argentinian ad agency Tribal Buenos Aires. It is a pretty cool idea that helps people on bikes safely transport their food home or to wherever they eat it.
[via Ads of the World]