Technabob » activex http://technabob.com/blog Cool Gadgets, Gizmos, Games and Geek Stuff Sun, 27 May 2012 19:00:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 Mini Augmented Reality Ads Hit Newstands http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/ http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/#comments Wed, 17 Dec 2008 12:50:09 +0000 Technabob http://technabob.com/blog/?p=6339 This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

mini augmented reality

Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.

mini ar ad

All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect. It won’t hurt if you can read German too.

Click to View Embedded Video Clip

The ad campaign was created by Munich, Germany agencies Buzzin Monkey and die agentour GmbH.

mini augmented ad

The ad appeared recently in three German automotive magazines: Auto, Motor und Sport, Werben & Verkaufen and Autobild, but if you want to see how it works right now you can print out a PDF of the ad and head on over to the MINI augmented reality web site to check it out for yourself. You won’t be disappointed.

[via MediaPost via ARTweets]

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