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Sony PS3 Ad Thanks Michael, Features an All-star Cast

Conner Flynn — Wed, 05 Oct 2011 22:30:06 +0000

You have to admire Sony’s advertising department. They come up with sometimes bizarre and sometimes cool ads, but they are always innovative. This one is completely geek-tastic.

In this video, an all-star cast of PS3 game characters get together for a few drinks (or maybe it’s just their weekly meetup), shoot the breeze and raise a toast to “Michael”, the kid who controls them all on their adventures.

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To Michael? What about me? I’ve played so many hours of PS3 games I’m pretty sure they have a plaque somewhere with my name on it, where they gather and laugh while counting their money. I’m pretty sure I bought Kevin Butler a new Yacht last year. F Michael!

Still though, this is an awesome ad. I’d like to see more like this. But seriously, F Michael. I’d kick his ass in CoD or Killzone.

[via Escapistmagazine]

Homer Eats Some Donuts on the Escalator

Range — Fri, 03 Sep 2010 19:06:11 +0000

I’m not sure how I missed this when it first came out, but this great escalator was made for The Simpsons movie. It features everyone’s favorite dolt chomping down on donuts at the bottom of the escalator. What did you expect? Homer Simpson eating a veggie burger?

This advertising piece was done by Gabriel Russo, who has it up on his Behance page. But there’s one thing that I’m not sure of: is this just a concept or was it really installed somewhere?

For now, the question remains unanswered, but either way, it’s pretty awesome.

[9gag via Leetlady]

Marcus, Don’T Play That App on an iPhone… Psp Rulez!

Range — Wed, 18 Aug 2010 21:22:38 +0000

It looks like Sony has started attacking all of those shallow and mediocre game apps on smartphones. Personally, I loaded up my Cybershot phone hundreds of free games that I downloaded. Why pay for something that you can get for free? But Sony’s little dude with an attitude named Marcus does have a point when it comes to some of the paid apps out there.

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While I agree to a certain extent, there is also a definite counterpoint. For example, the new Madden 11 on PSP sells for $7.99 in the App Store while its physical PSP counterpart sells for $39.99.

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I don’t know, I’d rather stick to my Xbox 360 to be honest.

[via Toucharcade]

Peace Between the Empire and the Rebels was Brought About by… Canned Tuna?

Lambert Varias — Thu, 04 Feb 2010 12:54:07 +0000

In a galaxy far, far away, tuna proved more powerful than any Force. It brought peace and joy to all.

Enemies put down their lightsabers and sat down to enjoy a meal together. There was much dancing and posing and who the hell is that dude in the back supposed to be?

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If only the Jedi council knew that all they needed was some Sea Chicken.

[via Neatorama]

Hoload Displays Show Objects in 3d Without Glasses

Technabob — Sun, 10 Jan 2010 15:40:16 +0000

Sure, sure, everyone at CES has shown off their fancy new 3D wares, but the vast majority of 3D tech requires that the viewer wear a pair of glasses, and doesn’t actually let you walk around the object in question and see it from the sides. HoloAD technology from Taiwan’s Innovision does just that.

As is the case with all 3D tech, HoloADs work by fooling the brain into thinking it’s seeing something that doesn’t really exist. HoloAD displays work by using a set of three independent images, projected onto the trapezoidal sides of a see-through glass pyramid (the back side is flat), so you can walk 180-degrees around the projection. The result is an image that looks like an animated, full-color hologram. In addition, the display units can hold an actual object under the glass, and can be made to look like that object is the originating source of the 3D projection. Just load up the properly prepared FLV video footage onto a USB flash disk, and the HoloAD unit does the rest.

While the brief shakycam videos I shot below give you a little sense of how HoloADs work, the effect is nothing short of spectacular when you see it up close and personal.

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And here’s an “official” video from Innovision that shows off a couple more 3D objects:

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While the demos I saw at CES included such mundane things like an iPhone and a silly looking pufferfish, I really want one of these loaded up a tiny R2-D2 projecting a repeated graphic of Carrie Fisher saying “Help me Obi-Wan Kenobi, you’re my only hope.”

Long-Ass PS3 Ad Measures Data by Sunflowers

Lambert Varias — Fri, 06 Mar 2009 12:45:41 +0000

Gigabytes? Pssh. The Cell processor is the future. Of what exactly I don’t know, but it’s the future. The Cell is in each and every Playstation 3. Sony makes Playstation 3s. So if Sony says that 5GB of data equals 5 sunflowers then 5GB of data equals 5 sunflowers.

This groundbreaking technological term was first used in this epic commercial for the Playstation 3, in which the narrator – who is either Optimus Prime or a long-time smoker – asks us mere mortals, “With so much space on a single Blu-ray disc, the only thing you’ll need more of is time.” Damn straight. More time to work to earn the money to buy a PS3. More time to whine about the lack of PS2 backwards compatibility.

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Remember also the narrator’s other wise words: “The Cell controls it all; not just one, but an entire fleet of enemies.” So if you’re having a hard time beating a game, go straight for the top of the chain. Destroy the Cell, and all your enemies will be gone. Do it! Before 50 sunflowers’ worth of enemy fleets attack you.

[via Newlaunches]