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This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around…

While the October 2008 issue of Esquire magazine got lots of buzz in the marketplace with its E-Ink cover, I have to say I was pretty underwhelmed by the less than exciting visual produced by the blinking display. That said, the real magic of the electronic ink display tech could be its sheer durability…