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Videos that depict the future of computers crop up every now and then, and although they are fun to watch, most of them are more flash than substance. This clip from Corning Inc. – the glass and ceramics company that gave us Gorilla Glass, among other things –  is no…

Rockstar’s hit formula for video games is CMU professor Jesse Schell’s vision of the future: a quantified life, where every activity is a game, with rewards and challenges. Wake up in the morning and as soon as you brush your teeth, and you earn points, courtesy of the toothpaste company!…

…at least the part of the game where she says she “runs around the land all day”. I’m no marketing expert, but I just personally find it weird for Square Enix to use 24-year old British singer Leona Lewis to promote Final Fantasy XIII…. Perhaps this is their

In a galaxy far, far away, tuna proved more powerful than any Force. It brought peace and joy to all.

Enemies put down their lightsabers and sat down to enjoy a meal together. There was much dancing and posing and who the hell is that dude in the back supposed…

Microsoft’s weird-ass marketing campaign telling people to hold Windows 7 parties was asking for a parody, and the folks at Funny or Die are happy to oblige.

Here’s a party that millions of pirates will surely be having: a Windows 7 torrenting party! As if giving out tips on how…

Directed by Juan Cabral, Sony’s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.

Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I’m kidding. I don’t…

Microsoft launched a new series of advertisements a couple of days ago called Laptop Hunters. Here’s how it works, as explained by Brandon LeBlanc on the Windows team blog: “These new ads trace real people as they go on a hunt for a new laptop…The Laptop Hunters are not told…

This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

Using AR tracking technology, as you hold the ad up to your computer’s webcam, you’ll see a 3-D model of a MINI Cabrio convertible that moves…

While the October 2008 issue of Esquire magazine got lots of buzz in the marketplace with its E-Ink cover, I have to say I was pretty underwhelmed by the less than exciting visual produced by the blinking display. That said, the real magic of the electronic ink display tech could…