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	<title>Technabob &#187; advertisement</title>
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	<description>Cool Gadgets, Gizmos, Games and Weird Science</description>
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		<title>Corning&#8217;s Vision of the Future is Filled With Glass (and Computers)</title>
		<link>http://technabob.com/blog/2011/02/21/cornings-future-vision-glass/</link>
		<comments>http://technabob.com/blog/2011/02/21/cornings-future-vision-glass/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 14:16:06 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
				<category><![CDATA[Computing]]></category>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=49872</guid>
		<description><![CDATA[Videos that depict the future of computers crop up every now and then, and although they are fun to watch, most of them are more flash than substance. This clip from Corning Inc. – the glass and ceramics company that gave us Gorilla Glass, among other things –  is no&#8230;]]></description>
			<content:encoded><![CDATA[<p>Videos that depict the future of computers crop up every now and then, and although they are fun to watch, most of them are more flash than substance. This clip from Corning Inc. – the glass and ceramics company that gave us Gorilla Glass, among other things –  is no better, since it&#8217;s obviously a very biased conceptualization, but it does contain a few neat, if not mind-blowing, ideas. Take this one for example, a fridge door where the pictures are digital. Animated GIFs on your fridge door ftw!</p>
<p style="text-align: center;"><img class="size-full wp-image-49873  aligncenter" src="http://technabob.com/blog/wp-content/uploads/2011/02/a-day-made-of-glass-by-corning.jpg" alt="a day made of glass by corning" width="600" height="339" title="a day made of glass by corning photo" /></p>
<p><span id="more-49872"></span>Here&#8217;s the video:</p>
<p><a href="http://technabob.com/blog/2011/02/21/cornings-future-vision-glass/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Isn&#8217;t it funny, yet inevitable, that our visions of the future are always constrained by what&#8217;s in our present? For example, why are the interfaces so reliant on touchscreens? Did you see how inconvenient it was for the mom to type on her bathroom mirror and set up the map in her car? We already have voice-recognition software like Dragon Dictation; I&#8217;d like to think that the future will have more of that. Why type when you can dictate? Hell, KITT exchanged witty banter with Michael Knight.</p>
<p>What about wild ideas like controlling computers with your eyes, or with your thoughts? Or phones that don&#8217;t look like transparent iPhones? What about a phone that&#8217;s embedded in our ears and eyes? Where are the holograms? And where are the actual keyboards?</p>
<p>But I may be asking too much of Corning, because the video is an advertisement more than anything else. And as I said the company does have a few neat ideas, especially when it comes to what they know best – tough glass, large seamless displays, appliances with multipurpose glass parts – but I&#8217;d like to think that the future of computing is not just more of what we have now, but something <em>better</em>.</p>
<p>[via <a href="http://emergentfutures.tumblr.com/post/3420465600/the-future-of-glass-a-seamless-world-of">Emergent Futures</a>]</p>
]]></content:encoded>
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		<title>Real Life Auto: Your Life to Become a Series of Mini Games?</title>
		<link>http://technabob.com/blog/2010/03/03/real-life-auto-life-imitates-video-games/</link>
		<comments>http://technabob.com/blog/2010/03/03/real-life-auto-life-imitates-video-games/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 13:25:59 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
				<category><![CDATA[Future Tech]]></category>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=29132</guid>
		<description><![CDATA[Rockstar&#8217;s hit formula for video games is CMU professor Jesse Schell&#8217;s vision of the future: a quantified life, where every activity is a game, with rewards and challenges. Wake up in the morning and as soon as you brush your teeth, and you earn points, courtesy of the toothpaste company!&#8230;]]></description>
			<content:encoded><![CDATA[<p>Rockstar&#8217;s hit formula for video games is CMU professor Jesse Schell&#8217;s vision of the future: a quantified life, where every activity is a game, with rewards and challenges. Wake up in the morning and as soon as you brush your teeth, and you earn points, courtesy of the toothpaste company! Commute on the way to work and you get points from the government for being environment friendly! Drink a can of Dr. Pepper for 10 points each. drink a can of Dr. Pepper for 5 days straight and you get 500 bonus points!</p>
<p style="text-align: center;"><img class="size-full wp-image-29134  aligncenter" src="http://technabob.com/blog/wp-content/uploads/2010/03/Dr.-Pepper-bonus-points.jpg" alt="Dr. Pepper bonus points" width="600" height="304" title="Dr. Pepper bonus points photo" /></p>
<p>No doubt, our generation marks the breakout era of video games,  transitioning from the nerd&#8217;s basement to your uncle&#8217;s Facebook account. But  will we really like a <em>Grand Theft Auto</em>-esque life? Here&#8217;s Schell&#8217;s vision of life as a series of mini games, as he stated in DICE 2010:</p>
<div style="text-align: center; padding-bottom: 8px;"><object id="VideoPlayerLg44277" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="440" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="allowFullScreen" value="true" /><param name="src" value="http://g4tv.com/lv3/44277" /><param name="name" value="VideoPlayer" /><param name="allowfullscreen" value="true" /><embed id="VideoPlayerLg44277" type="application/x-shockwave-flash" width="600" height="440" src="http://g4tv.com/lv3/44277" name="VideoPlayer" allowfullscreen="true" wmode="transparent" allowscriptaccess="always"></embed></object></p>
<div style="margin: 0pt; text-align: center; width: 600px; font-family: Arial,sans-serif; font-size: 12px; color: #ff9b00;"><a style="color: #ff9b00;" href="http://g4tv.com/games/pc/index" target="_blank">PC Games</a> &#8211; <a style="color: #ff9b00;" href="http://g4tv.com/e32010" target="_blank">E3 2010</a> &#8211; <a style="color: #ff9b00;" href="http://g4tv.com/games/ps3/61899/guitar-hero-5/index" target="_blank">Guitar Hero 5</a></div>
</div>
<p>You see, the problem with Schell&#8217;s ideas is   that they come after the fact, after the success of Facebook et al. Schell himself acknowledges that today&#8217;s   big hits came from nowhere, things that even veterans wouldn&#8217;t have bet  a  cent on. So why is he so certain that this extrapolated future  will come true? I have no doubt that Schell is a genius, and that what he said may very well come true. But I&#8217;m also sure that I, an avid gamer, would hate the life that he is talking about.</p>
<p style="text-align: center;"><img class="size-full wp-image-29137  aligncenter" src="http://technabob.com/blog/wp-content/uploads/2010/03/TV-and-advertisement-bonus-points.jpg" alt="TV and advertisement bonus points" width="600" height="352" title="TV and advertisement bonus points photo" /></p>
<p>Despite it&#8217;s many similarities, life isn&#8217;t really a video game, not even a series of games. Unless you kill yourself, you cannot always take a break from life. In life the consequences are, well, real. The future that Schell talks about will drive many people insane with its incessant nagging and challenging, but you can&#8217;t just shut it off because it&#8217;s everywhere and it&#8217;s your actual world. The points from ads and companies will give people false values of their worth, in the same way that Xbox 360 Achievements add that shallow validation to gamers, when in fact a lot of the achievements and trophies are given for moronic tasks, trampling on the fact that gamers can and should be able to judge if they&#8217;ve accomplished something difficult without needing a virtual trophy.</p>
<p>At the end of his presentation, Schell exclaims, <em>&#8220;&#8230;I do know this stuff is coming. It&#8217;s gotta come. What&#8217;s to stop it from coming?&#8221;</em> I have one word for Mr. Schell: customers. Businesses and companies have pitched a lot of ideas time and again that exuded nothing but pure awesome when they thought of it, only to be shot down by the paying public. What Schell&#8217;s future will do is drive people away from gaming. Video games are not just about rewards and challenges: they&#8217;re about stories and epic moments, orchestrated and accidental. And yes, despite the many addicted gamers, pro gamers, hardcore gamers out there, for me and many other people games do offer a way to relax and take time off from life.</p>
<p>I will be utterly disgusted if Life turns out to be The Game of the  Future. Points for brushing my teeth? Screw that. Unless I get a Gold Chocobo that can walk anywhere, then I&#8217;m all for Toothbrush Points.</p>
<p>[via <a href="http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/">G4TV</a>]</p>
]]></content:encoded>
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		<title>Leona Lewis (Paid to Say She) Loves Final Fantasy XIII</title>
		<link>http://technabob.com/blog/2010/02/17/leona-lewis-final-fantasy-xiii-promo/</link>
		<comments>http://technabob.com/blog/2010/02/17/leona-lewis-final-fantasy-xiii-promo/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 13:04:20 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=28369</guid>
		<description><![CDATA[&#8230;at least the part of the game where she says she <em>&#8220;runs around the land all day&#8221;</em>. I&#8217;m no marketing expert, but I just personally find it weird for Square Enix to use 24-year old British singer Leona Lewis to promote <em>Final Fantasy XIII&#8230;</em>. Perhaps this is their]]></description>
			<content:encoded><![CDATA[<p>&#8230;at least the part of the game where she says she <em>&#8220;runs around the land all day&#8221;</em>. I&#8217;m no marketing expert, but I just personally find it weird for Square Enix to use 24-year old British singer Leona Lewis to promote <em>Final Fantasy XIII</em>. Perhaps this is their way of luring new gamers into the somewhat varied and wildly inconsistent franchise? Or maybe this is a sign that <em>Final Fantasy XIII</em> is being targeted at casual gamers?</p>
<p style="text-align: center;"><img class="size-full wp-image-28370  aligncenter" src="http://technabob.com/blog/wp-content/uploads/2010/02/leona-lewis-playing-final-fantasy-xiii-on-xbox-360.jpg" alt="leona lewis playing final fantasy xiii on xbox 360" width="600" height="338" title="leona lewis playing final fantasy xiii on xbox 360 photo" /></p>
<p>Or maybe this is just proof of how mainstream video games have become. Whatever the reason, it&#8217;s one more opportunity for us to catch a glimpse of the much-maligned RPG in action. Sit back and enjoy&#8230;</p>
<p><a href="http://technabob.com/blog/2010/02/17/leona-lewis-final-fantasy-xiii-promo/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>[via <a href="http://www.gamersyde.com/stream_final_fantasy_xiii_final_fantasy_xiii-14345_en.html">Gamersyde</a>]</p>
]]></content:encoded>
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		<title>Peace Between the Empire and the Rebels was Brought About by&#8230; Canned Tuna?</title>
		<link>http://technabob.com/blog/2010/02/04/star-wars-canned-tuna/</link>
		<comments>http://technabob.com/blog/2010/02/04/star-wars-canned-tuna/#comments</comments>
		<pubDate>Thu, 04 Feb 2010 12:54:07 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=27668</guid>
		<description><![CDATA[In a galaxy far, far away, tuna proved more powerful than any Force. It brought peace and joy to all.

Enemies put down their lightsabers and sat down to enjoy a meal together. There was much dancing and posing and who the hell is that dude in the back supposed&#8230;]]></description>
			<content:encoded><![CDATA[<p>In a galaxy far, far away, tuna proved more powerful than any Force. It brought peace and joy to all.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-27684" title="star_wars_tuna" src="http://technabob.com/blog/wp-content/uploads/2010/02/star_wars_tuna.jpg" alt="star wars tuna" width="600" height="487" /></p>
<p>Enemies put down their lightsabers and sat down to enjoy a meal together. There was much dancing and posing and who the hell is that dude in the back supposed to be?<span id="more-27668"></span></p>
<p><a href="http://technabob.com/blog/2010/02/04/star-wars-canned-tuna/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>If only the Jedi council knew that all they needed was some Sea Chicken.</p>
<p>[via <a href="http://www.neatorama.com/2010/02/03/star-wars-disco-canned-tuna-so-wtf-its-awesome/">Neatorama</a>]</p>
]]></content:encoded>
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		<title>Gather the Gang, It&#8217;S Time for a Windows 7 Torrenting Party!</title>
		<link>http://technabob.com/blog/2009/10/23/windows-7-torrenting-party-video/</link>
		<comments>http://technabob.com/blog/2009/10/23/windows-7-torrenting-party-video/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 11:55:08 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
				<category><![CDATA[Computing]]></category>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=21887</guid>
		<description><![CDATA[Microsoft&#8217;s weird-ass marketing campaign telling people to hold Windows 7 parties was asking for a parody, and the folks at Funny or Die are happy to oblige.

Here&#8217;s a party that millions of pirates will surely be having: a Windows 7 torrenting party! As if giving out tips on how&#8230;]]></description>
			<content:encoded><![CDATA[<p>Microsoft&#8217;s weird-ass marketing campaign telling people to hold Windows 7 parties was asking for a parody, and the folks at <a href="http://www.funnyordie.co.uk/videos/ef83afc272/hosting-your-windows-7-torrenting-party">Funny or Die</a> are happy to oblige.</p>
<p style="text-align: center"><img class="aligncenter size-full wp-image-21888" src="http://technabob.com/blog/wp-content/uploads/2009/10/windows-7-torrenting-party.jpg" alt="windows 7 torrenting party" width="600" height="337" title="windows 7 torrenting party photo" /></p>
<p>Here&#8217;s a party that millions of pirates will surely be having: a Windows 7 torrenting party! As if giving out tips on how to download illegal stuff wasn&#8217;t enough, there&#8217;s some (unnecessary) f-bombs at the end of the clip, so watch out mom &amp; dad.</p>
<div style="text-align: center;margin-bottom:20px;"><object id="ordie_player_ef83afc272" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="600" height="400" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="flashvars" value="key=ef83afc272&amp;vert=funnyordie_co_uk" /><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://player.ordienetworks.com/flash/fodplayer.swf" /><param name="name" value="ordie_player_ef83afc272" /><param name="quality" value="high" /><embed id="ordie_player_ef83afc272" type="application/x-shockwave-flash" width="600" height="400" src="http://player.ordienetworks.com/flash/fodplayer.swf" quality="high" name="ordie_player_ef83afc272" allowscriptaccess="always" allowfullscreen="true" flashvars="key=ef83afc272&amp;vert=funnyordie_co_uk"></embed></object></div>
<p style="text-align:left;">Seriously though, have you or anyone you know actually set up a Windows 7 party? Was the food any good?</p>
<p>[via <a href="http://www.techcrunch.com/2009/10/22/how-to-throw-a-windows-7-torrenting-party-without-getting-arrested/">TechCrunch</a>]</p>
]]></content:encoded>
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		<title>Sony Soundville Ad Fills Icelandic Town With Speakers &amp; Music, Serenades Citizens &amp; Sheep</title>
		<link>http://technabob.com/blog/2009/10/13/sony-soundville-iceland-commercial/</link>
		<comments>http://technabob.com/blog/2009/10/13/sony-soundville-iceland-commercial/#comments</comments>
		<pubDate>Wed, 14 Oct 2009 02:20:36 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=21407</guid>
		<description><![CDATA[Directed by Juan Cabral, Sony&#8217;s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.

Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I&#8217;m kidding. I don&#8217;t&#8230;]]></description>
			<content:encoded><![CDATA[<p>Directed by Juan Cabral, Sony&#8217;s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.</p>
<p style="text-align: center"><img class="aligncenter size-full wp-image-21408" src="http://technabob.com/blog/wp-content/uploads/2009/10/sony-soundville-ad.jpg" alt="sony soundville ad" width="600" height="293" title="sony soundville ad photo" /></p>
<p>Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I&#8217;m kidding. I don&#8217;t think any of the music was heavy or aggressive, what with the sheep and snow.</p>
<p><a href="http://technabob.com/blog/2009/10/13/sony-soundville-iceland-commercial/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Did you watch it? Which is more awesome &#8211; the concept of the ad or Seydisfjordur? I want to live there. Seems like a laidback, sleepy town.</p>
<p>[via <a href="http://www.swiss-miss.com/2009/10/sony-soundville-campaign.html">swissmiss</a>]</p>
]]></content:encoded>
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		<title>Microsoft Laptop Hunters Ad Asks: Are You Cool Enough to be a Mac Person? and by Cool They Mean Rich.</title>
		<link>http://technabob.com/blog/2009/03/29/microsoft-laptop-hunters-ad/</link>
		<comments>http://technabob.com/blog/2009/03/29/microsoft-laptop-hunters-ad/#comments</comments>
		<pubDate>Sun, 29 Mar 2009 11:40:57 +0000</pubDate>
		<dc:creator>Lambert Varias</dc:creator>
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		<guid isPermaLink="false">http://technabob.com/blog/?p=10879</guid>
		<description><![CDATA[Microsoft launched a new series of advertisements a couple of days ago called Laptop Hunters. Here&#8217;s how it works, as explained by Brandon LeBlanc on the Windows team blog: &#8220;These new ads trace real people as they go on a hunt for a new laptop&#8230;The Laptop Hunters are not told&#8230;]]></description>
			<content:encoded><![CDATA[<p>Microsoft launched a new series of advertisements a couple of days ago called <a href="http://www.microsoft.com/windows/choosepc/">Laptop Hunters</a>. Here&#8217;s how it works, as explained by <a href="http://windowsteamblog.com/members/Brandon-LeBlanc/default.aspx">Brandon LeBlanc</a> on the <a href="http://windowsteamblog.com/blogs/windowsexperience/archive/2009/03/26/laptop-hunters-real-people-find-windows-pcs-a-better-fit-for-their-lives.aspx">Windows team blog</a>: &#8220;These new ads trace real people as they go on a hunt for a new laptop&#8230;The Laptop Hunters are not told they are taking part in an ad campaign by Microsoft. Instead, they think they are participating in market research&#8230;We followed them with a camera crew throughout the course of their hunt and recorded their experiences. <em>Everything is completely unscripted</em> (emphasis mine).&#8221;</p>
<p style="text-align: center;"><img class="size-full wp-image-10884 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2009/03/laptop-hunters-2.jpg" alt="laptop hunters 2" width="520" height="292" title="laptop hunters 2 photo" /></p>
<p>Let&#8217;s look at the first Laptop Hunter ad. Basically, Lauren the laptop hunter is looking for a decent laptop with a comfortable keyboard and a 17-in. screen. For under $1,000 USD.   So she visits an Apple store first. Oops.</p>
<p><a href="http://technabob.com/blog/2009/03/29/microsoft-laptop-hunters-ad/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Several months ago <a href="http://gizmodo.com/5065133/the-truth-about-the-apple-tax">Gizmodo released a pricing chart</a> that reveals the Apple tax, or just how much extra a customer is paying for Apple laptops. Based on their chart, the lower-end Macbooks are the ones that have the lowest value for money. Although I think that&#8217;s changed over the Macbook spec bumps that have occurred since that chart was released, the chart also points out one other thing: yes there is an Apple tax, but at the same time it doesn&#8217;t necessarily mean that all the other PC or laptop makers offer better value for money; it still varies from brand to brand.</p>
<p style="text-align: center;"><img class="size-full wp-image-10885 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2009/03/laptop-hunters.jpg" alt="laptop hunters" width="520" height="290" title="laptop hunters photo" /></p>
<p>So I guess that was one mistake that Microsoft made with the ad, treating all PC makers as one giant, unified team against Apple. Lauren&#8217;s requirements were pretty vague as well, but hey, I think a lot of people do shop for a laptop and go &#8220;I need something with speed, a comfortable keyboard and a big screen.&#8221;As for the two operating systems, I think it&#8217;s up for debate, especially with Windows 7&#8242;s well-received beta edition.</p>
<p style="text-align: center;"><img class="size-full wp-image-10886 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2009/03/laptop-hunters-3.jpg" alt="laptop hunters 3" width="520" height="290" title="laptop hunters 3 photo" /></p>
<p>As the Daily Show puts it, we&#8217;re on a clusterfrak to the poor house, so the ad gets it message across: Apple has <a href="http://www.apple.com/macbookpro/">a great 17-in. laptop</a> at $2799, but at the same time you can get <a href="http://www.bestbuy.com/site/olspage.jsp?skuId=9166635&amp;st=hp+dv7&amp;lp=1&amp;type=product&amp;cp=1&amp;id=1218041148373">a decent 17-in. laptop</a> for $699. A friendly reminder from the Microsoft Says Apple Sux Research Foundation.</p>
<p>[via <a href="http://www.newlaunches.com/archives/microsofts_new_advert_punches_apple_for_over_charging_consumers_.php">newlaunches</a>]</p>
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		<title>Mini Augmented Reality Ads Hit Newstands</title>
		<link>http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/</link>
		<comments>http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 12:50:09 +0000</pubDate>
		<dc:creator>Technabob</dc:creator>
				<category><![CDATA[Digital Imaging]]></category>
		<category><![CDATA[Future Tech]]></category>
		<category><![CDATA[Strange + Wonderful]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3d]]></category>
		<category><![CDATA[activex]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[automobile]]></category>
		<category><![CDATA[car]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[mini]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[webcam]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=6339</guid>
		<description><![CDATA[This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.

Using AR tracking technology, as you hold the ad up to your computer&#8217;s webcam, you&#8217;ll see a 3-D model of a MINI Cabrio convertible that moves&#8230;]]></description>
			<content:encoded><![CDATA[<p>This amazing new advertisement for MINI uses augmented reality (AR) technology to create a truly interactive media piece out of a 2-dimensional magazine ad.</p>
<p style="text-align: center;"><img class="size-full wp-image-6345 aligncenter" title="mini_augmented_reality" src="http://technabob.com/blog/wp-content/uploads/2008/12/mini_augmented_reality.jpg" alt="mini augmented reality" width="520" height="383" /></p>
<p>Using AR tracking technology, as you hold the ad up to your computer&#8217;s webcam, you&#8217;ll see a 3-D model of a MINI Cabrio convertible that moves as you turn the sheet of paper around.</p>
<p style="text-align: center;"><img class="size-full wp-image-6346 aligncenter" title="mini_ar_ad" src="http://technabob.com/blog/wp-content/uploads/2008/12/mini_ar_ad.jpg" alt="mini ar ad" width="520" height="338" /></p>
<p>All you need is a copy of the ad, a webcam, and a web browser (sorry, Internet Explorer/ActiveX only) to view the 3-D AR effect. It won&#8217;t hurt if you can read German too.</p>
<p><a href="http://technabob.com/blog/2008/12/17/mini-augmented-reality-ads-hit-newstands/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>The ad campaign was created by Munich, Germany agencies <a href="http://www.buzzinmonkey.com/">Buzzin Monkey</a> and <a href="http://www.die-agentour.de">die agentour GmbH</a>.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-6344" title="mini_augmented_ad" src="http://technabob.com/blog/wp-content/uploads/2008/12/mini_augmented_ad.jpg" alt="mini augmented ad" width="520" height="715" /></p>
<p>The ad appeared recently in three German automotive magazines: <em>Auto, Motor und Sport</em>, <em>Werben &amp; Verkaufen</em> and <em>Autobild</em>, but if you want to see how it works right now you can <a href="http://mini-cabrio.ar-live.de/res/anzeige.pdf">print out a PDF of the ad</a> and head on over to the <a href="http://www.mini.de/de/de/webcam/index.jsp">MINI augmented reality web site</a> to check it out for yourself. You won&#8217;t be disappointed.</p>
<p>[via <a href="http://www.mediapost.com/publications/?fa=Articles.showArticleHomePage&amp;art_aid=96735">MediaPost</a> via <a href="http://twitter.com/ARtweets">ARTweets</a>]</p>
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		<slash:comments>14</slash:comments>
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		<title>Esquire E-Ink Display Proves Nearly Indestructible</title>
		<link>http://technabob.com/blog/2008/09/23/esquire-e-ink-display-proves-nearly-indestructible/</link>
		<comments>http://technabob.com/blog/2008/09/23/esquire-e-ink-display-proves-nearly-indestructible/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 02:18:59 +0000</pubDate>
		<dc:creator>Technabob</dc:creator>
				<category><![CDATA[Digital Imaging]]></category>
		<category><![CDATA[Hacks + Mods]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[e ink]]></category>
		<category><![CDATA[electronic paper]]></category>
		<category><![CDATA[esquire]]></category>
		<category><![CDATA[flexible]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=4408</guid>
		<description><![CDATA[While the October 2008 issue of Esquire magazine got lots of buzz in the marketplace with its E-Ink cover, I have to say I was pretty underwhelmed by the less than exciting visual produced by the blinking display. That said, the real magic of the electronic ink display tech could&#8230;]]></description>
			<content:encoded><![CDATA[<p>While the October 2008 issue of <a href="http://www.esquire.com/the-side/video/e-ink-cover-video">Esquire</a> magazine got lots of buzz in the marketplace with its E-Ink cover, I have to say I was pretty underwhelmed by the less than exciting visual produced by the blinking display. That said, the real magic of the electronic ink display tech could be its sheer durability.</p>
<p style="text-align: center;"><img class="size-full wp-image-4434 aligncenter" title="esquire_e_ink_destruction" src="http://technabob.com/blog/wp-content/uploads/2008/09/esquire_e_ink_destruction.jpg" alt="esquire e ink destruction" width="520" height="441" /></p>
<p style="text-align: left;">In this video clip by the guys over at <a href="http://www.phonelosers.org/">Phone Losers of America</a>, the E-Ink display is subject to various torture tests, including bending, flexing, knife cuts, drilling, water, and fire. Amazingly, the display continues to operate throughout much of the destruction.</p>
<p><a href="http://technabob.com/blog/2008/09/23/esquire-e-ink-display-proves-nearly-indestructible/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Color me impressed. I can only imagine this technology powering a bendy digital newspaper which could be rolled up, thrown in your bag, read in the shower, and even carried around in my dog&#8217;s mouth just like the real paper.</p>
<p>The only question I have is&#8230; but <a href="http://www.willitblend.com/">will it blend</a>?</p>
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