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	<title>technabob &#187; advertising</title>
	<atom:link href="http://technabob.com/blog/tag/advertising/feed/" rel="self" type="application/rss+xml" />
	<link>http://technabob.com/blog</link>
	<description>gadgets, gizmos, games, cool gadgets for geeks</description>
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		<item>
		<title>only gadgets can read the n building&#8217;s qr code facade</title>
		<link>http://technabob.com/blog/2010/01/29/qr-code-building/</link>
		<comments>http://technabob.com/blog/2010/01/29/qr-code-building/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 13:20:12 +0000</pubDate>
		<dc:creator>lambert v.</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[future tech]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[mobile tech]]></category>
		<category><![CDATA[strange + wonderful]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[awesome]]></category>
		<category><![CDATA[japan]]></category>
		<category><![CDATA[qr code]]></category>
		<category><![CDATA[weird]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=27362</guid>
		<description><![CDATA[Are machine-readable codes the the future of advertising? Teradadesign and Qosmo worked together on the facade of the N building, a commercial building in one of Tokyo&#8217;s shopping districts. The team felt that the ads or billboards usually attached to commercial buildings <em>&#8220;undermines the structures&#8217; identity.&#8221;</em> So what they did was to place QR codes&#8230;]]></description>
			<content:encoded><![CDATA[<p>Are machine-readable codes the the future of advertising? Teradadesign and Qosmo worked together on the facade of the N building, a commercial building in one of Tokyo&#8217;s shopping districts. The team felt that the ads or billboards usually attached to commercial buildings <em>&#8220;undermines the structures&#8217; identity.&#8221;</em> So what they did was to place <a href="http://en.wikipedia.org/wiki/QR_Code">QR codes</a> (Quick Response codes) on the N building&#8217;s facade.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-27363" src="http://technabob.com/blog/wp-content/uploads/2010/01/N-building-QR-code.jpg" alt="N-building QR code" width="600" height="336" /></p>
<p>As you can see, the codes provide a good view of the building. Teradadesign and Qosmo propose that in the future, the codes would allow people to view the tweets of the shoppers inside the building, as well as view shop information and even download coupons to their mobile phones. 3D ads or graphics are an option as well. I&#8217;d like to think that we&#8217;ll have some sort of implant or wearable tech that will allow us to &#8220;read&#8221; QR codes. It would be cool to see augmented reality graffiti, or &#8220;read&#8221; books with 3D content.</p>
<p><a href="http://technabob.com/blog/2010/01/29/qr-code-building/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Can you imagine your city plastered with QR codes instead of big and colorful billboards?</p>
<p>[via <a href="http://www.buzz-beast.com/2010/01/n-building-featuring-augmented-reality.html">Buzz Beast</a> via <a href="http://www.notcot.org/post/28023/">Notcot</a>]</p>
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		<title>augmented hyper(reality): pop-up ads take over your walls</title>
		<link>http://technabob.com/blog/2010/01/26/augmented-hyperreality/</link>
		<comments>http://technabob.com/blog/2010/01/26/augmented-hyperreality/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 04:13:26 +0000</pubDate>
		<dc:creator>technabob</dc:creator>
				<category><![CDATA[future tech]]></category>
		<category><![CDATA[geek art + craft]]></category>
		<category><![CDATA[strange + wonderful]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[architecture]]></category>
		<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[future]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[keiichi matsuda]]></category>
		<category><![CDATA[kitchen]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=27218</guid>
		<description><![CDATA[When I first watched Keiichi Matsuda&#8217;s <em>Augmented (hyper)Reality</em> video, I wasn&#8217;t sure if I should be awed or frightened by his vision of the world that lies in front of us.

Matsuda&#8217;s stunning video clip was created as part of his Masters&#8217; program at the Bartlett School of Architecture, and envisions a future in which&#8230;]]></description>
			<content:encoded><![CDATA[<p>When I first watched <a href="http://keiichimatsuda.tumblr.com/">Keiichi Matsuda&#8217;s</a> <em>Augmented (hyper)Reality</em> video, I wasn&#8217;t sure if I should be awed or frightened by his vision of the world that lies in front of us.</p>
<p style="text-align: center;"><img class="size-full wp-image-27219  aligncenter" title="augmented_hyper_reality" src="http://technabob.com/blog/wp-content/uploads/2010/01/augmented_hyper_reality.jpg" alt="augmented_hyper_reality" width="600" height="346" /></p>
<p>Matsuda&#8217;s stunning video clip was created as part of his Masters&#8217; program at the <a href="http://www.bartlett.ucl.ac.uk/index.php">Bartlett School of Architecture</a>, and envisions a future in which augmented reality has embedded itself into our everyday lives, transforming the way we interact with our living and working spaces. A wondrous world of heads-up displays show contextual information for everything from dishwasher status, to tea kettle temperature updates, to an inventory of the items in your fridge. Oh yeah, and <em>lots and lots</em> of ads.</p>
<p><a href="http://technabob.com/blog/2010/01/26/augmented-hyperreality/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>I, for one do not want my kitchen walls covered with banner ads &#8211; even if they are targeted to my midnight cravings for Krispy Kremes and Grape Tang (unless <a href="http://en.wikipedia.org/wiki/Kozmo.com">Kozmo</a> was still in business and could deliver those items in 30 minutes or less.)</p>
<p>Ah, the future&#8217;s so bright, you&#8217;ve gotta hope  the <em>AdBlock Plus</em> guys are working on an augmented reality version of  their app.</p>
<p>[via <a href="http://bldgblog.blogspot.com/2010/01/homefront-dissolve.html">bldgblog</a> via <a href="http://theawesomer.com/augmented-hyperreality/25932/">The Awesomer</a>]</p>
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		<title>a monster hunter&#8217;s essentials: weapons, armor, and twitter and facebook accounts</title>
		<link>http://technabob.com/blog/2010/01/13/monster-hunter-on-twitter-facebook/</link>
		<comments>http://technabob.com/blog/2010/01/13/monster-hunter-on-twitter-facebook/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 13:41:03 +0000</pubDate>
		<dc:creator>lambert v.</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[just plain fun]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[capcom]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[tips & tricks]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[wii]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=26421</guid>
		<description><![CDATA[<em>Monster Hunter 3</em> is the best selling third-party Wii game in Japan, and to ensure that the coming North American and European versions enjoy the same success, Capcom has started revving up the hype machine. So Monster Hunters, ready your keyboards, hold tight to your mice, and venture out to the wilderness of twitter and&#8230;]]></description>
			<content:encoded><![CDATA[<p><em><a href="http://www.capcom.com/monsterhunter/">Monster Hunter 3</a></em> is the best selling third-party Wii game in Japan, and to ensure that the coming North American and European versions enjoy the same success, Capcom has started revving up the hype machine. So Monster Hunters, ready your keyboards, hold tight to your mice, and venture out to the wilderness of <a href="http://twitter.com/themasterhunter">twitter</a> and <a href="http://www.facebook.com/TheMasterHunterTri">Facebook</a>, for there you will find Ironbeard McCullough aka The Master Hunter, <em>&#8220;a proud and distinguished hunter from the bustling town of Rockrack,&#8221;</em> whose  <em>&#8220;blade has drawn true through hide, tooth and scale.&#8221;</em></p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-26422" src="http://technabob.com/blog/wp-content/uploads/2010/01/ironbeard-mc-cullough-+-monster-hunter-tri.jpg" alt="ironbeard mc cullough + monster hunter tri" width="600" height="328" /></p>
<p>That&#8217;s Ironbeard right there, the menacing dragon on the right. Okay he&#8217;s the bearded dude. Friend him and follow him, because he&#8217;ll soon be dispensing tips and tricks to help you survive and slay beasts. Right now though his <a href="http://www.facebook.com/TheMasterHunterTri">Facebook</a> profile is practically empty, and all he&#8217;s done on <a href="http://twitter.com/themasterhunter">twitter</a> is dish out some Irish smack talk.</p>
<p>The North American and European versions of <em>Monster Hunter 3</em> (or <em>tri</em> or however the hell you want to pronounce it) will be released this April.</p>
<p>[via <a href="http://gonintendo.com/viewstory.php?id=110663">GoNintendo</a>]</p>
]]></content:encoded>
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		<title>intel digital signage concept: an advertisement more powerful than your laptop</title>
		<link>http://technabob.com/blog/2010/01/13/intel-digital-signage/</link>
		<comments>http://technabob.com/blog/2010/01/13/intel-digital-signage/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 13:31:09 +0000</pubDate>
		<dc:creator>lambert v.</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[digital imaging]]></category>
		<category><![CDATA[future tech]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[strange + wonderful]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital signage]]></category>
		<category><![CDATA[hologram]]></category>
		<category><![CDATA[intel]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[windows]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=26379</guid>
		<description><![CDATA[If Intel has its way, your idle time at airports, train stations, and other public places will be less idle and have more window shopping. The chip giant is recently showed off a proof of concept digital signage at the National Retail Federation Convention &#38; Expo. The signage was developed in partnership with Microsoft, and&#8230;]]></description>
			<content:encoded><![CDATA[<p>If Intel has its way, your idle time at airports, train stations, and other public places will be less idle and have more window shopping. The chip giant is recently showed off a proof of concept digital signage at the National Retail Federation Convention &amp; Expo. The signage was developed in partnership with Microsoft, and features Windows Embedded and a freakin&#8217; Core i7 processor.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-26380" src="http://technabob.com/blog/wp-content/uploads/2010/01/intel-digital-signage.jpg" alt="Intel digital signage concept" width="600" height="350" /></p>
<p>The signage is split into two panels: the one on the right is an LCD panel which constantly scrolls through ads, much like the ones we see today, but it&#8217;s actually a touchscreen, with a single pathetic additional function – allowing people to scroll or select which ad they&#8217;d like to see. Now the panel on the left, that&#8217;s more high-tech: it&#8217;s a simulated &#8220;holographic&#8221; panel that displays everything from a store map to a preview of actual items on sale, and it can even beam coupons to (smart)phones. Watch as Intel&#8217;s resident nerds awkwardly explain their baby:</p>
<p><a href="http://technabob.com/blog/2010/01/13/intel-digital-signage/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>Mr. Stock&#8217;s remark at 1:00 has to be the most dismissive &#8220;very nice&#8221; I have ever heard in my entire life. That&#8217;s just cold. Speaking of colds, won&#8217;t a public touchscreen be a prime lot for germ fiestas? You can read more about Intel&#8217;s project on their <a href="http://www.intel.com/design/intarch/platforms/digitalsignage/index.htm">website</a>.</p>
<p>[via <a href="http://www.istartedsomething.com/20100112/windows-embedded-digital-signage-minority-report-advertising/">istartedsomething</a>]</p>
]]></content:encoded>
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		<title>microsoft: check out our in-game ads or we&#8217;ll starve your virtual dog</title>
		<link>http://technabob.com/blog/2009/07/21/microsoft-in-game-ads/</link>
		<comments>http://technabob.com/blog/2009/07/21/microsoft-in-game-ads/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 12:31:10 +0000</pubDate>
		<dc:creator>alisha k.</dc:creator>
				<category><![CDATA[future tech]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[avatar]]></category>
		<category><![CDATA[in-game]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[patent]]></category>
		<category><![CDATA[xbox 360]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=17098</guid>
		<description><![CDATA[Okay, perhaps I&#8217;m being a little ridiculous with my title there, but I&#8217;m torn between thinking this new development from Microsoft is both funny and completely horrible. Microsoft&#8217;s adding all sorts of new ads to the Xbox 360 interface, and now there&#8217;s a patent for walking billboard avatars who hang around in avatar-supported games.

See&#8230;]]></description>
			<content:encoded><![CDATA[<p>Okay, perhaps I&#8217;m being a little ridiculous with my title there, but I&#8217;m torn between thinking this new development from Microsoft is both funny and completely horrible. Microsoft&#8217;s adding all sorts of new ads to the Xbox 360 interface, and now there&#8217;s a patent for walking billboard avatars who hang around in avatar-supported games.</p>
<p style="text-align: center"><img class="aligncenter size-full wp-image-17099" src="http://technabob.com/blog/wp-content/uploads/2009/07/tb-microsoftadavatars1.jpg" alt="microsoft xbox 360 ad" width="600" height="337" /></p>
<p>See that little guy? That&#8217;s your dog. He&#8217;s pretty cute for simple 2D. Let&#8217;s hope for his sake you know what a Zune is. See, here&#8217;s the thing: are you going to trot up to a Transformers toon in the middle of your gaming session to get information on the film? Probably not. But&#8230; what if you got paid to do just that?</p>
<p>The documentation on the ad avatars (or advertars, as Spencer of Siliconera calls them; I&#8217;d choose advatars, me) includes a compensation system. Talk to a bot, answer some questions, and  you get some sort of reward&#8230; which, in the examples given, can include food for a virtual pet, like the doggy above.</p>
<p style="text-align: center;"><img class="size-full wp-image-17101 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2009/07/tb-microsoftadavatars2.jpg" alt="tb-microsoftadavatars2" width="600" height="470" /></p>
<p>Is this lame? Entirely, but if it&#8217;s not too intrusive, then an optional system like this would, to me, be better than just about any other system of ads! So long as the avatars stayed away, it would be voluntary. But that probably wouldn&#8217;t be the case. Let&#8217;s hope you can at least shoot them.</p>
<p>[via <a href="http://www.siliconera.com/2009/07/20/microsoft-developing-mmo-advertars/">Siliconera</a>]</p>
]]></content:encoded>
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		<title>nintendo guerilla (or is that gorilla) advertising</title>
		<link>http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/</link>
		<comments>http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 15:49:44 +0000</pubDate>
		<dc:creator>technabob</dc:creator>
				<category><![CDATA[just plain fun]]></category>
		<category><![CDATA[video games]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[note]]></category>
		<category><![CDATA[post it]]></category>
		<category><![CDATA[sticky]]></category>
		<category><![CDATA[wii]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/</guid>
		<description><![CDATA[Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N&#8217;s classic gaming icons.


Taking some obvious inspiration from this earlier video game Post-it art, the colored notes were used to create pixelated versions of Mario, Donkey Kong, Zelda and other gaming characters.&#8230;]]></description>
			<content:encoded><![CDATA[<p>Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N&#8217;s classic gaming icons.</p>
<p align="center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/nintendo_kong_ad.jpg" alt="Nintendo Kong Ad with Post-its" /></p>
<p align="center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/nintendo_post_it_2.jpg" alt="Nintendo Ad with Post-its" /></p>
<p>Taking some obvious inspiration from this <a href="http://technabob.com/blog/2007/04/10/donkey-kong-post-it-note-art/">earlier video game Post-it art</a>, the colored notes were used to create pixelated versions of Mario, Donkey Kong, Zelda and other gaming characters. Each individual note could be removed by passersby, revealing a small advertisement for the Wii&#8217;s virtual console.</p>
<p style="text-align: center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/wii_post_it.jpg" alt="Wii Post-it Note Ad Campaign" /></p>
<p>From what I can find out, these photos were snapped a few weeks back somewhere in Italy. Hopefully, we&#8217;ll see this clever campaign rolled out to other locations sometime in the future.</p>
<p>[via <a href="http://www.serifpublishing.com/?p=3681">The Serif</a>]</p>
]]></content:encoded>
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		<title>dynascan: 360-degree led television</title>
		<link>http://technabob.com/blog/2007/02/11/dynascan-360-degree-led-television/</link>
		<comments>http://technabob.com/blog/2007/02/11/dynascan-360-degree-led-television/#comments</comments>
		<pubDate>Sun, 11 Feb 2007 23:05:26 +0000</pubDate>
		<dc:creator>technabob</dc:creator>
				<category><![CDATA[strange + wonderful]]></category>
		<category><![CDATA[360 degree]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[dynascan]]></category>
		<category><![CDATA[led]]></category>
		<category><![CDATA[miscellany]]></category>
		<category><![CDATA[panorama]]></category>
		<category><![CDATA[taiwan]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/2007/02/11/dynascan-360-degree-led-television/</guid>
		<description><![CDATA[Designed primarily for commercial installations such as in shopping malls and at special events, these LED-based televisions can display 360-degree panoramic video.

Dynascan&#8217;s systems display video all the way across the surface of a cylindrical fixture, using thousands or super-bright LEDs to produce an image. Dynascan developed a proprietary technology which spins LEDs around a&#8230;]]></description>
			<content:encoded><![CDATA[<p>Designed primarily for commercial installations such as in shopping malls and at special events, these LED-based televisions can display 360-degree panoramic video.</p>
<p style="text-align: center"><img src="http://technabob.com/blog/wp-content/uploads/2007/02/360_degree_led.jpg" alt="Dynascan 360 Degree LED Television" /></p>
<p><a href="http://www.dynascan.com.tw">Dynascan&#8217;s</a> systems display video all the way across the surface of a cylindrical fixture, using thousands or super-bright LEDs to produce an image. Dynascan developed a proprietary technology which spins LEDs around a drum to produces all light colors at the same pixel location, rather than using clusters of adjacent red, green and blue LEDs, which is typical in large color LED systems. The result is a much finer level of detail and better color accuracy than could be achieved with a standard grid of LEDs.</p>
<p>The displays have already been featured in aiports and malls all around the world, so it&#8217;s only a matter of time before we start seeing these all over the place.</p>
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		<title>springboard: interactive shopping carts</title>
		<link>http://technabob.com/blog/2007/01/23/springboard-interactive-shopping-carts/</link>
		<comments>http://technabob.com/blog/2007/01/23/springboard-interactive-shopping-carts/#comments</comments>
		<pubDate>Tue, 23 Jan 2007 18:56:49 +0000</pubDate>
		<dc:creator>technabob</dc:creator>
				<category><![CDATA[future tech]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cart]]></category>
		<category><![CDATA[concierge]]></category>
		<category><![CDATA[grocery]]></category>
		<category><![CDATA[lcd]]></category>
		<category><![CDATA[miscellany]]></category>
		<category><![CDATA[shopping]]></category>
		<category><![CDATA[springboard]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/2007/01/23/springboard-interactive-shopping-carts/</guid>
		<description><![CDATA[As our society gets more and more used to advertising at every turn, it&#8217;s no surprise that interactive advertising is making its way to the place where we&#8217;re most likely to be ready to purchase, our shopping carts.

The Concierge system provides shoppers with a wireless, touchscreen computer which can provide interactive advertising and other&#8230;]]></description>
			<content:encoded><![CDATA[<p>As our society gets more and more used to advertising at every turn, it&#8217;s no surprise that interactive advertising is making its way to the place where we&#8217;re most likely to be ready to purchase, our shopping carts.</p>
<p style="text-align: center"><img src="http://technabob.com/blog/wp-content/uploads/2007/01/springboard_concierge.jpg" alt="Springboard Concierge Interactive Shopping Cart" /></p>
<p>The <a href="http://www.springboardnetworks.com/index.php?action=concierge,overview">Concierge</a> system provides shoppers with a wireless, touchscreen computer which can provide interactive advertising and other content to shoppers. The system can be set up to automatically display relevant products after scanning a bar-coded frequent shopper card. It can also scan products in the cart, letting shoppers keep track of their shopping list and their current cart total. The Concierge can also be set up to allow for self-checkout in your cart, and can be outfitted with a wireless credit/debit card reader to facilitate purchases without waiting in line. Other features include an live product search, store directory and a recipe database.</p>
<p>Each cart runs on an embedded version of Windows CE, with 802.11g WiFi connectivity, 2GB of Flash memory and a 500 MHz MIPS CPU. The Concierge was developed by <a href="http://www.springboardnetworks.com">Springboard</a>, an IT company focused on marketing products and information systems for retail.</p>
<p>[via <a href="http://geeksugar.com/114584">GeekSugar</a>]</p>
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