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Darth Vader is invading the streets of Tokyo, Japan, thanks to the mobile phone giant Docomo. I don’t know how much they had to pay George Lucas for the rights, but you can bet that they didn’t come cheap.

Darth is part of an interactive campaign that allows you to…

AdAge ranks the Energizer Bunny as number 5 among the top advertising icons, right up there with the likes of Ronald McDonald and the Marlboro Man. We still see it on TV and online ads, but the modern Energizer Bunny is obviously digitally created. The original mechanical Energizer Bunny was…

Are machine-readable codes the the future of advertising? Teradadesign and Qosmo worked together on the facade of the N building, a commercial building in one of Tokyo’s shopping districts. The team felt that the ads or billboards usually attached to commercial buildings “undermines the structures’ identity.”… So what they did

When I first watched Keiichi Matsuda’s Augmented (hyper)Reality… video, I wasn’t sure if I should be awed or frightened by his vision of the world that lies in front of us.

Matsuda’s stunning video clip was created as part of his Masters’ program at the Bartlett School of Architecture, and

Monster Hunter 3… is the best selling third-party Wii game in Japan, and to ensure that the coming North American and European versions enjoy the same success, Capcom has started revving up the hype machine. So Monster Hunters, ready your keyboards, hold tight to your mice, and venture out to

If Intel has its way, your idle time at airports, train stations, and other public places will be less idle and have more window shopping. The chip giant is recently showed off a proof of concept digital signage at the National Retail Federation Convention & Expo. The signage was developed…

Okay, perhaps I’m being a little ridiculous with my title there, but I’m torn between thinking this new development from Microsoft is both funny and completely horrible. Microsoft’s adding all sorts of new ads to the Xbox 360 interface, and now there’s a patent for walking billboard avatars who hang…

Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N’s classic gaming icons.

Taking some obvious inspiration from this earlier video game Post-it art, the colored notes were used to create pixelated versions of Mario, Donkey Kong,…

Designed primarily for commercial installations such as in shopping malls and at special events, these LED-based televisions can display 360-degree panoramic video.

Dynascan’s systems display video all the way across the surface of a cylindrical fixture, using thousands or super-bright LEDs to produce an image. Dynascan developed a proprietary technology…

As our society gets more and more used to advertising at every turn, it’s no surprise that interactive advertising is making its way to the place where we’re most likely to be ready to purchase, our shopping carts.

The Concierge system provides shoppers with a wireless, touchscreen computer which can…