iceland on Technabob...

Romain Jerome is known for turning tragedy into luxury, and its latest masterpiece is no different. The Eyjafjallajökull-DNA watch has rocks and ash from the volcano that’s currently throwing fits in Iceland.

Say what you will about the absurdity of the concept, but I think we can all agree that…

Directed by Juan Cabral, Sony’s Soundville campaign turned Seydisfjordur village in Iceland into one large sound system for a week.

Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I’m kidding. I don’t…