Say what you will about the absurdity of the concept, but I think we can all agree that this is one fine-looking timepiece. To up the ante, Romain Jerome will make no more than one of this special watch, and it will come with a certificate of authenticity confirming that it contains Eyjafjallajökull’s vomit.

We don’t know how much it will cost, but we’re sure we can’t afford it anyway. Here’s a little tip to whoever snags the watch: don’t wear it around Europeans – especially in airports.

[via Bornrich]

Some of the songs that the sometimes bewildered citizens heard were from Bob Dylan, Death in Vegas and the Guillemots. And some Mastodon in the morning. I’m kidding. I don’t think any of the music was heavy or aggressive, what with the sheep and snow.

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Did you watch it? Which is more awesome – the concept of the ad or Seydisfjordur? I want to live there. Seems like a laidback, sleepy town.

[via swissmiss]