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	<title>Technabob &#187; marketing</title>
	<atom:link href="http://technabob.com/blog/tag/marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://technabob.com/blog</link>
	<description>Cool Gadgets, Gizmos, Games and Weird Science</description>
	<lastBuildDate>Mon, 13 Feb 2012 22:15:19 +0000</lastBuildDate>
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		<title>Sighted: People Flying Over New York City</title>
		<link>http://technabob.com/blog/2012/02/01/flying-people-new-york-city/</link>
		<comments>http://technabob.com/blog/2012/02/01/flying-people-new-york-city/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 17:00:33 +0000</pubDate>
		<dc:creator>Hazel Chua</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
		<category><![CDATA[Science Fiction]]></category>
		<category><![CDATA[Strange + Wonderful]]></category>
		<category><![CDATA[chronicle]]></category>
		<category><![CDATA[human plane]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[movie]]></category>
		<category><![CDATA[rc]]></category>
		<category><![CDATA[remote controlled]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=82301</guid>
		<description><![CDATA[Sometimes I wonder why people use the phrase &#8220;when pigs fly&#8221; when they try to convey that something is impossible. Shouldn&#8217;t they say something like &#8220;when humans fly,&#8221; since scientists could one day genetically modify pigs to give them wings? You know, since it&#8217;s less likely for these scientists to&#8230;]]></description>
			<content:encoded><![CDATA[<p>Sometimes I wonder why people use the phrase &#8220;when pigs fly&#8221; when they try to convey that something is impossible. Shouldn&#8217;t they say something like &#8220;when humans fly,&#8221; since scientists could one day genetically modify pigs to give them wings? You know, since it&#8217;s less likely for these scientists to do their experiments on human beings. Or have they already succeeded in doing so?</p>
<p><img class="aligncenter size-full wp-image-82377" title="flying_rc_people" src="http://technabob.com/blog/wp-content/uploads/2012/02/flying_rc_people.jpg" alt="flying rc people" width="600" height="405" /></p>
<p><span id="more-82301"></span>Pictures don&#8217;t lie, but you aren&#8217;t really seeing real people flying around New York City. And while I was hoping they might be real people with jetpacks, they&#8217;re actually remote-controlled planes built in the shape of human beings. The R/C humans were made to fly around various landmarks in the Big Apple, including the Statue of Liberty.</p>
<p><iframe width="620" height="379" src="http://www.youtube.com/embed/dcDN409ZBv4?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>They were thought up by the marketing people behind the upcoming movie, <em><a href="http://www.imdb.com/title/tt1706593/">Chronicle</a></em>. And even though I have never heard of the movie until now, this ploy makes me want to go see it. Just because.</p>
<p>[<a href="http://www.observer.com/2012/01/chronicle-takes-viral-marketing-to-the-sky-with-human-planes/">NY Observer</a> via <a href="http://gizmodo.com/5880638/watch-these-fake-flying-people-freak-out-new-york-city">Gizmodo</a> via <a href="http://www.thisiscolossal.com/2012/01/flying-people-in-new-york-city/">Colossal</a>]</p>
]]></content:encoded>
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		<item>
		<title>Come On Guys, Give iPad Head Girl&#8217;s Face a Swipe</title>
		<link>http://technabob.com/blog/2011/08/04/ipad-girl/</link>
		<comments>http://technabob.com/blog/2011/08/04/ipad-girl/#comments</comments>
		<pubDate>Thu, 04 Aug 2011 16:01:42 +0000</pubDate>
		<dc:creator>Hazel Chua</dc:creator>
				<category><![CDATA[Digital Imaging]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Geek Wear]]></category>
		<category><![CDATA[Interactive]]></category>
		<category><![CDATA[Just Plain Fun]]></category>
		<category><![CDATA[Strange + Wonderful]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cosmo]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[men]]></category>
		<category><![CDATA[new york]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=62997</guid>
		<description><![CDATA[Guys are difficult to target when it comes to ads. One of the best ways to get their attention is to plaster a really pretty (or sexy) woman beside the target product, but sometimes, even that doesn&#8217;t work.
Another is to get a pretty lady to walk around a New&#8230;]]></description>
			<content:encoded><![CDATA[<p>Guys are difficult to target when it comes to ads. One of the best ways to get their attention is to plaster a really pretty (or sexy) woman beside the target product, but sometimes, even that doesn&#8217;t work.</p>
<p>Another is to get a pretty lady to walk around a New York park with an iPad for a head.</p>
<p><img class="aligncenter size-full wp-image-63018" title="ipad_girl" src="http://technabob.com/blog/wp-content/uploads/2011/08/ipad_girl.jpg" alt="ipad girl" width="600" height="454" /></p>
<p><span id="more-62997"></span>You didn&#8217;t read that line wrong: this girl has not one, but four iPad&#8217;s for a face. Wouldn&#8217;t you stare at her too, if you saw her casually strolling around in the park and finally settling down on a bench to read a book? (I doubt she&#8217;s really reading, though. I mean, come on, she may be iPad Head Girl, but even she doesn&#8217;t have X-ray vision.)</p>
<p>This was actually a clever marketing ploy by Hearst Publishing to promote <em>Cosmo for Guys</em>. To be honest, I&#8217;d give iPad Head Girl&#8217;s face a swipe or two as well, even though I&#8217;m a girl and not part of the target group for the stunt.</p>
<p><a href="http://technabob.com/blog/2011/08/04/ipad-girl/"><strong>Click to View Embedded Video Clip</strong></a></p>
<p>It took a while before a guy really did go up to IHG and swiped her face for good measure, only to be treated to several pages of content from the Cosmo for Guys magazine. You go, IHG!</p>
<p>[via <a href="http://dvice.com/archives/2011/08/ipad-head-girl.php">Dvice</a>]</p>
]]></content:encoded>
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		<title>Dell Marketing Stunt Goes Horribly Wrong</title>
		<link>http://technabob.com/blog/2011/02/16/dell-marketing-stunt-goes-horribly-wrong/</link>
		<comments>http://technabob.com/blog/2011/02/16/dell-marketing-stunt-goes-horribly-wrong/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 18:09:47 +0000</pubDate>
		<dc:creator>Shane McGlaun</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
		<category><![CDATA[Strange + Wonderful]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[dell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Streak]]></category>
		<category><![CDATA[stupid]]></category>
		<category><![CDATA[tablet]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=49587</guid>
		<description><![CDATA[It&#8217;s hard to write this with all the laughing I&#8217;m doing at how supremely stupid this marketing stunt was. I mean if stupid was an Olympic event, these guys would win all the gold. Bryan Chester and his supervisor, Daniel Rawson &#8211; marketers at Dell in Round Rock, Texas, were&#8230;]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s hard to write this with all the laughing I&#8217;m doing at how supremely stupid this marketing stunt was. I mean if stupid was an Olympic event, these guys would win all the gold. Bryan Chester and his supervisor, Daniel Rawson &#8211; marketers at Dell in Round Rock, Texas, were arrested after a little stunt they pulled went wrong. The duo conceived what may well go down in marketing lore as the single dumbest thing ever.</p>
<p style="text-align: center;"><img class="aligncenter size-full wp-image-49642" title="dell_streak" src="http://technabob.com/blog/wp-content/uploads/2011/02/dell_streak.jpg" alt="dell streak" width="600" height="482" /></p>
<p><span id="more-49587"></span></p>
<p>Apparently, Chester dressed in a biker outfit and put on a skull mask, stormed into the office where other Dell folks worked and yelled at them all to get into the lobby while holding what some called &#8220;metallic objects.&#8221; Some of the scared workers called 911 and the SWAT team showed up.</p>
<p>The two were arrested and charged with Interfering with Public Duties and Deadly Conduct. The ill-conceived marketing stunt was to show off a new Dell Streak tablet that can interface with a Harley. I guess the guy in the mask was going for Ghost Rider. The part these two should be thankful of is that since Texas is a concealed carry state, they didn’t get shot. We can also be thankful Chester didn&#8217;t hone in on the &#8220;streak&#8221; connection and bust in naked.</p>
<p>[via <a href="http://www.kxan.com/dpp/news/strange/one-arrested-in-dell-marketing-stunt-">KXAN</a>]</p>
]]></content:encoded>
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		<item>
		<title>This Wacky Wii Ad Will Break All of Your Youtubes</title>
		<link>http://technabob.com/blog/2008/10/04/this-wacky-wii-ad-will-break-all-of-your-youtubes/</link>
		<comments>http://technabob.com/blog/2008/10/04/this-wacky-wii-ad-will-break-all-of-your-youtubes/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 13:20:56 +0000</pubDate>
		<dc:creator>Karen M.</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[destroy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[wii]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/?p=4628</guid>
		<description><![CDATA[In what can only be a brilliant viral marketing scheme, Wii and YouTube have teamed up to make an advertisement that appears to break YouTube. They employ clever on-screen Flash effects to make it seem like what&#8217;s happening in the game is destroying the YouTube website!

The screenshots don&#8217;t do&#8230;]]></description>
			<content:encoded><![CDATA[<p>In what can only be a brilliant viral marketing scheme, Wii and YouTube have teamed up to make an advertisement that appears to break YouTube. They employ clever on-screen Flash effects to make it seem like what&#8217;s happening in the game is destroying the YouTube website!</p>
<p style="text-align: center;"><img class="size-full wp-image-4629 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2008/10/w111.jpg" alt="w111" width="520" height="353" title="w111 photo" /></p>
<p>The screenshots don&#8217;t do it justice. You can&#8217;t quite get the effect of gold coins flying out at you and text bars going all wonky. You should definitely <a href="http://www.youtube.com/experiencewii">click through to see the video</a> for yourself.</p>
<p style="text-align: center;"><img class="size-full wp-image-4630 aligncenter" src="http://technabob.com/blog/wp-content/uploads/2008/10/w112.jpg" alt="w112" width="520" height="344" title="w112 photo" /></p>
<p>Once again, Wii, a tip of the hat to your brilliance. If only I could vote Wii for President, the choice would be so much easier.</p>
<p>[via <a href="http://www.allanjosephbatac.com/blog/2008/09/this-video-will-break-youtubes-design-very-original-wii-viral-marketing-concept.html">ajb{log}</a>]</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Nintendo Guerilla (or is That Gorilla) Advertising</title>
		<link>http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/</link>
		<comments>http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 15:49:44 +0000</pubDate>
		<dc:creator>Technabob</dc:creator>
				<category><![CDATA[Just Plain Fun]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[nintendo]]></category>
		<category><![CDATA[note]]></category>
		<category><![CDATA[post it]]></category>
		<category><![CDATA[sticky]]></category>
		<category><![CDATA[wii]]></category>

		<guid isPermaLink="false">http://technabob.com/blog/2007/08/24/nintendo-guerilla-or-is-that-gorilla-advertising/</guid>
		<description><![CDATA[Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N&#8217;s classic gaming icons.


Taking some obvious inspiration from this earlier video game Post-it art, the colored notes were used to create pixelated versions of Mario, Donkey Kong,&#8230;]]></description>
			<content:encoded><![CDATA[<p>Check out these recently sighted Nintendo ads comprised of thousands of individual sticky notes used to create giant versions of The Big N&#8217;s classic gaming icons.</p>
<p align="center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/nintendo_kong_ad.jpg" alt="nintendo kong ad"  title="nintendo kong ad photo" /></p>
<p align="center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/nintendo_post_it_2.jpg" alt="nintendo post it 2"  title="nintendo post it 2 photo" /></p>
<p>Taking some obvious inspiration from this <a href="http://technabob.com/blog/2007/04/10/donkey-kong-post-it-note-art/">earlier video game Post-it art</a>, the colored notes were used to create pixelated versions of Mario, Donkey Kong, Zelda and other gaming characters. Each individual note could be removed by passersby, revealing a small advertisement for the Wii&#8217;s virtual console.</p>
<p style="text-align: center"><img src="http://technabob.com/blog/wp-content/uploads/2007/08/wii_post_it.jpg" alt="wii post it"  title="wii post it photo" /></p>
<p>From what I can find out, these photos were snapped a few weeks back somewhere in Italy. Hopefully, we&#8217;ll see this clever campaign rolled out to other locations sometime in the future.</p>
<p>[via <a href="http://www.serifpublishing.com/?p=3681">The Serif</a>]</p>
]]></content:encoded>
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