nooka on technabob...

Nooka watches tell time using four digital bars. The top bar shows hours 1-6, the second shows hours 7-12, the third shows minutes, and the bottom shows seconds. Are you confused yet?

While the watches in this set all function in the same way, Nooka offers several choices for style and color- camo, rubber, leather, or metal…

The latest and greatest watches from New York watchmaker Nooka offer a modern minimal design that stands out from the crowd. I really dig the asymmetrical placement of the watch case that makes them sit off-center on your arm.

While the display might be a bit unconventional, it’s actually pretty easy to read…

For the ultimate in geek chic, check out these LCD watches from Nooka.

The Nooka Zub Zen 20 series of watches features a brightly colored rubber casing surrounding an deconstructed liquid crystal display of hours, minutes and seconds in bar-graph format. The watches come in six colors: blue, black, orange, yellow, red and white and run $125 USD each.