The guys at Qualcomm put together this clip featuring a miniature circus, starring insects as the performers. But this isn’t some old flea circus. Nope, this is a high-tech big top, where the bugs perform daring feats to power a smartphone. Sure, it happens to be a Qualcomm Snapdragon-powered smartphone, but I don’t care. It’s still awesome. I mean what was the last time you saw a praying mantis ride a unicycle? Or a tarantula on a treadmill? Never, right?  But enough of my yakkin. Check out the video for yourself.

Click to View Embedded Video Clip

Wasn’t that great? The only thing better would have been better would have been to power the phones with Komodo dragons instead of insects, since that might have been more appropriate for the brand. Now I associate Snapdragon smartphones with a bunch of big bugs. Not the perfect message for a technology commercial, eh? Oh well. Still, it’s pretty damned awesome, so I’ll give Qualcomm a break.

Mirasol has managed to create a display technology called IMOD (interferometric modulation), which produces an extremely low-power, highly reflective screen that can easily be read in direct sunlight. As a matter of fact, early claims are that battery life bests LCD and OLED by 8 to 15 times in real-world usage.

In addition to cranking out color images, Mirasol’s e-reader displays will be able to handle video at a refresh rate of up to 15 frames per second. While it’s not as fast at refreshing as an LCD or OLED display, battery life and readability for books should be way better – at least from the prototype photos I’ve seen.

Click to View Embedded Video Clip

There’s confirmed release date for the first Mirasol-based readers will hit the market, but Qualcomm has indicated that a first-gen device could arrive as early as the Fall of 2010. I can’t wait to get my hands on one and check it out up close and personal.

[via Xataka]

Zeebo Inc. is taking advantage of the fact that current video game consoles are too expensive for majority of the people in developing countries. Brandon Sheffield of Gamasutra says, “In Brazil… a PS3 costs the equivalent of US$1,100 new, and the Wii costs US$1,000, because neither console has officially launched there — the only alternative for those consoles is piracy.” The Zeebo on the other hand will have a launch price equivalent to a mere $199 USD, and its games will sell for about $5 USD to $15 USD.

Obviously a lower-priced console will have lower specs as well: the Zeebo’s ARM 11 CPU clocks in at 528 Mhz, supported by 128 MB of RAM and a Qualcomm Adreno GPU. For comparison’s sake, Nintendo’s Wii – the “weakest” current gen console – has a 729 Mhz CPU, 88 Mb of RAM and a 243 Mhz ATI GPU.

But we also know that a powerful console doesn’t guarantee success: the Wii is number one in terms of worldwide sales, and the supposedly future-proof PlayStation 3 is barely surviving the present. Zeebo Inc. wants to pull off a Nintendo-like performance with their console, so along with the very attractive price tag, they’ve partnered with major video game publishers and developers like EA, Activision, Capcom, THQ and Popcap to ensure that the Zeebo will have quality games.

Double Dragon ftw! The Zeebo will come with three free games stored in its 1 GB NAND flash memory, and additional games can be purchased wirelessly. But because the Zeebo is aimed at poor folks like me, instead of requiring users to have an expensive broadband connection the Zeebo will make use of existing 3G networks to connect to the online market, known as ZeeboNet.

As you can see ZeeboNet will work like Xbox Live, where customers can top up their accounts and purchase games priced in “Z-credits”. The prepaid digital distribution system will serve as protection against piracy, which is so rampant in Third World countries that it has discouraged video game companies from marketing or localizing their products in such areas. For example, I have a PS3 (got it for free) but when I created my PlayStation account I found out that the Philippines wasn’t on the list of countries supported, so I picked Hong Kong. My address is “1, Aberdeen, Hong Kong.” Where’s the love Sony?

If all goes as planned the Zeebo will give its users lots and lots of localization love. John Rizzo, CEO of Zeebo Inc. says, “We work with developers in the local countries; I could imagine a Bollywood dance game with a dance pad. That would be fantastic in India, much more sale-able than Prey. Or in China, a game that teaches English as a second language would be really cool and powerful for that market.”

For more details you can check out Gamasutra’s articles on Zeebo as well as the console’s official site. I hope the Zeebo becomes successful, if only to convince good game developers and publishers to make low-priced quality games. I think Zeebo Inc. is really looking after it’s target audience: aside from offering cheap consoles and games, the company claims that Zeebo only consumes 1 watt of power. 1 watt! I mean, Light bulbs consume at least 5 watts, and they don’t even play games! Light bulbs suck.

In the end I think the Zeebo’s success will depend on a healthy library of video games and Zeebo Inc.’s respect of the ownership of users’ digital purchases. I’m also a bit concerned about the console’s reliance on 3G networks because it relies on signal strength and the number of users on a given location; here in the Philippines cellular phone networks are brought to their knees on holidays because of the sheer volume of text messages and calls. Let’s hope that today’s 3G networks can withstand the force of millions of Zeebos.

So Brazil, prepare to be blown away by Tekken 2. And just you wait for Tekken 3! I don’t know if you’ll like Eddy Gordo though.