sims on technabob...

This has got to be one of the best video game promotional items that I’ve ever come across. It’s so simple, yet brilliant. It’s an actual custom-cast brick that was used to promote the classic MAXIS/EA city-building game SimCity 2000.

The rare item is currently available for bid over on eBay, but is located in…

This week, a handful of us bloggers had the opportunity to hang out at EA’s sprawling headquarters in Redwood Shores, CA to meet with the team that created the new MySims game for the Nintendo Wii. The game is a total reinvention of the Sims franchise, extracting a little bit of the essence of the…