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	<title>Technabob &#187; superballs</title>
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		<title>250,000 Superballs Dropped for Sony Commercial</title>
		<link>http://technabob.com/blog/2006/10/14/250000-superballs-dropped-for-sony-commercial/</link>
		<comments>http://technabob.com/blog/2006/10/14/250000-superballs-dropped-for-sony-commercial/#comments</comments>
		<pubDate>Sat, 14 Oct 2006 23:41:36 +0000</pubDate>
		<dc:creator>Technabob</dc:creator>
				<category><![CDATA[Strange + Wonderful]]></category>
		<category><![CDATA[bravia]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[hdtv]]></category>
		<category><![CDATA[nicolai fuglsig]]></category>
		<category><![CDATA[san francisco]]></category>
		<category><![CDATA[sony]]></category>
		<category><![CDATA[superballs]]></category>

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		<description><![CDATA[This may be old news, but since I never saw this commercial, I figured that some of you might not have either. The commercial is for Sony&#8217;s BRAVIA line of TVs and features a drop of over 250,000 multi-colored superballs down the streets of San Francisco.

And no, this wasn&#8217;t&#8230;]]></description>
			<content:encoded><![CDATA[<p>This may be old news, but since I never saw this commercial, I figured that some of you might not have either. The commercial is for Sony&#8217;s BRAVIA line of TVs and features a drop of over 250,000 multi-colored superballs down the streets of San Francisco.</p>
<p><iframe width="620" height="379" src="http://www.youtube.com/embed/0_bx8bnCoiU?fs=1&#038;feature=oembed" frameborder="0" allowfullscreen></iframe></p>
<p>And no, this wasn&#8217;t done with computer animation. Danish director Nicolai Fuglsig really did this all in real time, with real superballs. The clip was shot over 2 days back in July 2005. Special compressed air cannons were used to blast balls into the air, and industrial earth movers dumped thousands into the streets.</p>
<div align="center"><img id="image616" src="http://technabob.com/blog/wp-content/uploads/2006/10/sony_bravia_superballs.jpg" alt="sony bravia superballs"  title="sony bravia superballs photo" /></div>
<p>The YouTube version really doesn&#8217;t do it justice. You can download the high quality version of the commercial <a href="http://www.bravia-advert.com/balls/">here</a>.</p>
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