The headband supposedly measures brainwave activity and sends the data it gathers to the display. The display saves it to an SD card so you can then upload your data to your Zeo account. In your Zeo account you’ll see your sleeping patterns and you’ll also be given tips on how to sleep better. Here’s a free tip: You know what else can help you sleep? Reading about how Zeo works.

WSJ‘s Melinda Beck tested the Zeo system and mentioned its scoring system, called ZQ. Basically it’s a numeric measurement of well you sleep per day. It sounds really stupid, I know, but if it’s really an accurate quantification of the quality and quantity of your sleep, then by doing something different and looking at how your ZQ scores vary, you’ll know which steps work, which habits you should really do something about, etc.

The downside? As I said, the Zeo Personal Sleep Coach is expensive: it costs $400 (USD) for the headband and the display, plus 6-months of personal sleep coaching with “experts” via email. Renewing the coaching will cost you another $100 per 6 months. You can order it at Zeo’s website; it has a 30-day money-back guarantee, so if it doesn’t work you can rest assured that you’ll get your money back.

[via Gadget Venue]